Blueland
Plastic-free refillable cleaning products for the home
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Blueland is today: #48 of 208 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Blueland in the index
In the August 2026 edition, Blueland ranks #48 of 208 brands overall and #15 of 24 in Home. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is declining, and site traffic is growing strongly. Its Momentum score of 49 says the brand is roughly flat overall (50 means flat).
About Blueland
Blueland makes plastic-free cleaning products for the home, including tablets and refills for laundry, dish, hand soap, toilet cleaning and surface sprays. Products are designed to be used with reusable containers that customers refill over time rather than replacing plastic bottles. The brand targets households looking to reduce single-use plastic in their everyday cleaning routines while still wanting products that are effective and safe to use around children and pets.
Search demand
How often people search for Blueland by name, month by month (peak month = 100). Over the past year, demand is declining. Demand is fairly steady through the year.
Social audience
- Instagram blueland 474,472
- TikTok blueland 118,300
- YouTube UCVXZZT6E093tP7IiebaLyxw 1,180
- Facebook liveblueland –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Ecommerce stack
Tools detected on blueland.com. Detection covers common apps and may miss some.
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Blueland: common questions
What does Blueland sell?
Plastic-free refillable cleaning products for the home. Known for: Laundry tablets, Dish tablets, Hand soap refills, Toilet cleaning tablets and Spray cleaners.
Where is Blueland from?
Blueland is based in United States.
Where can you buy Blueland?
Blueland sells through its own online store and selected retailers. Its online store is at blueland.com.
Who founded Blueland?
Blueland was founded by Sarah Paiji Yoo.
Is Blueland growing?
Branded search for Blueland is declining over the past year, and overall the brand is roughly flat.
What brands are similar to Blueland?
Brands similar to Blueland in the index include Revival Rugs, Cox & Cox, Piglet in Bed and Silk & Snow.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.