Graham & Green
Family-run British furniture and interiors retailer, since 1974
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Graham & Green is today: #82 of 208 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Graham & Green in the index
In the August 2026 edition, Graham & Green ranks #82 of 208 brands overall and #22 of 24 in Home. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in November and December, and site traffic is growing strongly. Its Momentum score of 54 says the brand is roughly flat overall (50 means flat).
About Graham & Green
Graham and Green is a family-run British retailer of furniture and interiors, founded in 1974. The brand sells furniture, sofas, lighting, mirrors, rugs, homeware, kitchenware, bathroom accessories and gifts, alongside clothing and accessories and a seasonal Christmas range. Its catalogue spans sofas and seating, tables, storage, bedroom furniture, home fragrance, decorative accessories and tableware, covering most rooms of the home as well as gifting occasions such as weddings, birthdays and housewarmings.
Search demand
How often people search for Graham & Green by name, month by month (peak month = 100). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in November and December and lowest in July.
Social audience
- Instagram grahamandgreen 276,000
- Pinterest grahamandgreen –
- Facebook grahamandgreen –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Spain, France and Italy.
Ecommerce stack
Tools detected on grahamandgreen.co.uk. Detection covers common apps and may miss some.
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Graham & Green: common questions
What does Graham & Green sell?
Family-run British furniture and interiors retailer, since 1974. Known for: Sofas, Furniture, Homeware, Lighting and Christmas decorations.
Where is Graham & Green from?
Graham & Green is based in United Kingdom.
Where can you buy Graham & Green?
Graham & Green sells through its own online store and a network of retailers and stockists. Its online store is at grahamandgreen.co.uk.
When was Graham & Green founded?
Graham & Green was founded in 1974.
Is Graham & Green growing?
Branded search for Graham & Green is steady over the past year, and overall the brand is roughly flat.
What brands are similar to Graham & Green?
Brands similar to Graham & Green in the index include Coyuchi, Revival Rugs, Blueland and Cox & Cox.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.