Coyuchi
Organic cotton bedding, towels and home textiles.
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Coyuchi is today: #119 of 208 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Coyuchi in the index
In the August 2026 edition, Coyuchi ranks #119 of 208 brands overall and #30 of 24 in Home. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is growing, and site traffic is growing strongly. Its Momentum score of 57 says the brand is roughly flat overall (50 means flat).
About Coyuchi
Coyuchi makes organic bedding, towels and home textiles, including sheets, duvet covers, comforters, blankets, bath towels and robes, as well as baby items. Products are made primarily from organic cotton and natural fibres, and the range is sold direct to consumers through its own website, with a focus on home textiles for bedrooms, bathrooms and nurseries.
The brand positions itself around organic materials and circularity, offering a renewed category of returned or refurbished products alongside new goods such as bath mats, towels, blankets and duvet sets. Coyuchi targets households seeking organic cotton alternatives to conventional bedding and bath linens, and presents its range as part of a broader effort to reduce textile waste through resale and reuse schemes.
Search demand
How often people search for Coyuchi by name, month by month (peak month = 100). Over the past year, demand is growing. Demand is fairly steady through the year.
Social audience
- Instagram coyuchi 108,754
- Pinterest coyuchi –
- Facebook CoyuchiHome –
Followers as shown on each platform, end of August 2026.
Products
- Products in store250
- New in the last 90 days172
- Typical price128
- Price range3 – 2,498
From Coyuchi's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Brands like Coyuchi
Linen bedding, home textiles and clothing for everyday use.
Durable garden tools, cookware, lighting and bags for outdoor living.
Family-run British furniture and interiors retailer, since 1974
Sustainable weighted blankets and sleep wellness products
European flax linen bedding and home textiles for bedroom, dining, living and bath.
Live houseplants delivered ready to display, with pots and care support.
Coyuchi: common questions
What does Coyuchi sell?
Organic cotton bedding, towels and home textiles. Known for: Organic cotton sheets, Duvet covers and inserts, Bath towels and robes, Blankets and Renewed (resale) textiles.
Where is Coyuchi from?
Coyuchi is based in United States.
Where can you buy Coyuchi?
Coyuchi sells through its own online store and selected retailers. Its online store is at coyuchi.com.
Is Coyuchi growing?
Branded search for Coyuchi is growing over the past year, and overall the brand is roughly flat.
What brands are similar to Coyuchi?
Brands similar to Coyuchi in the index include MagicLinen, Barebones, Graham & Green and Bearaby.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.