Cultiver
European flax linen bedding and home textiles for bedroom, dining, living and bath.
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Cultiver is today: #161 of 208 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Cultiver in the index
In the August 2026 edition, Cultiver ranks #161 of 208 brands overall and #37 of 24 in Home. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, and site traffic is steady. Its Momentum score of 42 says the brand is declining overall (50 means flat).
About Cultiver
Cultiver is a home textiles brand selling bed linen, bedcovers, dining linen, bathroom textiles, loungewear and related living accessories, made primarily from European flax linen along with cotton, cashmere, merino wool and silk. Its range covers fitted and flat sheets, duvet covers, pillowcases, throws, blankets, towels, robes, slips and table linen, aimed at customers furnishing bedrooms, dining spaces, living rooms and bathrooms with a coordinated, pared-back aesthetic.
The brand sells direct to consumers through its own website, organising products into seasonal collections and lookbooks spanning bedroom, dining, living and bathroom settings. Cultiver also offers complimentary fabric swatches, gift cards and a loyalty programme for registered customers. It presents itself through editorial content, including a journal and references to design and craftsmanship, positioning its products around fabric quality and considered presentation rather than price.
Search demand
How often people search for Cultiver by name, month by month (peak month = 100). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Social audience
- Instagram cultiver_goods 168,526
- TikTok cultiver_goods 717
- Pinterest cultivergoods –
- Facebook cultivergoods –
Followers as shown on each platform, end of August 2026.
Products
- Products in store285
- New in the last 90 days9
- Typical priceUS$200
- Price rangeUS$18 – US$1,300
From Cultiver's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
Tools detected on cultiver.com. Detection covers common apps and may miss some.
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Cultiver: common questions
What does Cultiver sell?
European flax linen bedding and home textiles for bedroom, dining, living and bath. Known for: Bed linen, Cashmere and merino throws, Bath towels and robes, Table linen and Loungewear.
Where is Cultiver from?
Cultiver is based in Canada.
Where can you buy Cultiver?
Cultiver sells through its own online store and selected retailers. Its online store is at cultiver.com.
Is Cultiver growing?
Branded search for Cultiver is steady over the past year, and overall the brand is declining.
What brands are similar to Cultiver?
Brands similar to Cultiver in the index include Bearaby, Barebones, MagicLinen and Bloomscape.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.