Barebones

Barebones in the index

In the August 2026 edition, Barebones ranks #114 of 184 brands overall and #1 of 1 in Home. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is growing, and site traffic is steady. Its Momentum score of 47 says the brand is roughly flat overall (50 means flat).

About Barebones

Barebones designs household and outdoor goods, including garden tools, axes and hatchets, cast iron and enamelware cookware, lanterns and lighting, and wax canvas bags. The brand sells directly to consumers through its own website, positioning its products as durable, well-made items meant for long-term use rather than disposable convenience. Its range spans several categories, from cooking and dining pieces to power and light products and carry goods such as totes and travel bags.

The brand traces its origins to philanthropic work, including the development of an emergency shelter used in disaster relief and poverty-alleviation efforts, and says it continues humanitarian activities alongside its commercial operations. Barebones is a certified B Corporation, reflecting stated commitments to social and environmental accountability. Its founder, Robert Workman, previously worked on other philanthropic and social-enterprise ventures before starting Barebones, which the company describes as a return to his agricultural roots and an effort to connect people with food, nature and outdoor life.