Sijo
Performance bedding and sleepwear made from cooling, sustainable fabrics.
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Sijo is today: #198 of 208 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Sijo in the index
In the August 2026 edition, Sijo ranks #198 of 208 brands overall and #43 of 24 in Home. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is steady, and site traffic is steady. Its Momentum score of 50 says the brand is roughly flat overall (50 means flat).
About Sijo
Sijo sells bedding and sleepwear designed around fabric performance, including sheet sets, duvet covers, comforters, pillows, mattress pads and loungewear. Materials range from cooling eucalyptus and bamboo fibres to organic sateen and percale cotton and French linen, with products positioned around specific functions such as cooling, softness, temperature regulation and hypoallergenic protection. The range is aimed at people seeking a more comfortable and restful sleep environment, with fabric choice presented as central to that outcome.
Search demand
How often people search for Sijo by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is fairly steady through the year.
Social audience
- Instagram sijohome 35,187
- TikTok sijohome 5,022
- Facebook sijohome –
Followers as shown on each platform, end of August 2026.
Products
- Products in store59
- New in the last 90 days0
- Typical priceUS$88
- Price rangeUS$1 – US$345
From Sijo's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
Tools detected on sijohome.com. Detection covers common apps and may miss some.
Brands like Sijo
Direct-to-consumer bedding and bath textiles, including sheets, towels and robes.
Bedding and home textiles made from eucalyptus, linen and cotton.
Live houseplants delivered ready to display, with pots and care support.
Bamboo-fabric bedding and home textiles sold direct to consumers.
Heavyweight European flax linen bedding, bath, kitchen and home textiles.
Home essentials spanning bedding, bath, tableware and decor.
Sijo: common questions
What does Sijo sell?
Performance bedding and sleepwear made from cooling, sustainable fabrics. Known for: Eucalyptus sheet sets, Cooling comforters, Memory foam and latex pillows, Cooling mattress pads and Loungewear.
Where is Sijo from?
Sijo is based in United States.
Where can you buy Sijo?
Sijo sells through its own online store and selected retailers. Its online store is at sijohome.com.
Who founded Sijo?
Sijo was founded by Anni Stromfeld and Jacob Xi.
Is Sijo growing?
Branded search for Sijo is steady over the past year, and overall the brand is roughly flat.
What brands are similar to Sijo?
Brands similar to Sijo in the index include Riley Home, Buffy, Bloomscape and ettitude.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.