Riley Home
Direct-to-consumer bedding and bath textiles, including sheets, towels and robes.
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Riley Home is today: #201 of 208 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Riley Home in the index
In the August 2026 edition, Riley Home ranks #201 of 208 brands overall and #44 of 24 in Home. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is growing, with a seasonal peak in November and December, and site traffic is steady. It has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches.
About Riley Home
Riley Home is a direct-to-consumer bedding and bath brand based in the United States, selling sheets, duvet covers, comforters, towels, robes, coverlets, throws and bath rugs. Its products are made through partnerships with textile mills in Portugal and other manufacturers in Europe and the US, with the brand stating it works with fourth-generation family-owned mills. Collections span materials and weaves such as percale, sateen, organic cotton, linen, cotton cashmere, brushed cotton and a four-layer construction, alongside a baby and kids line.
The brand positions itself as an accessible alternative to traditional luxury bedding, aiming to offer quality textiles at lower price points by working directly with manufacturers rather than through intermediaries. Riley Home sells primarily through its own website, offering bundles that combine bedding and bath items, pre-made and build-your-own bundle options, a rewards programme and seasonal sales across its sheet, towel, robe and coverlet ranges.
Search demand
How often people search for Riley Home by name, month by month (peak month = 100). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are growing strongly. Demand is seasonal, peaking in November and December and lowest in September.
Social audience
- Instagram riley.home 329,416
- Pinterest riley_home –
- X riley_home –
- Facebook RileyAtHome –
Followers as shown on each platform, end of August 2026.
Products
- Products in store120
- New in the last 90 days7
- Typical priceUS$185
- Price rangeUS$12 – US$1,100
From Riley Home's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
Tools detected on rileyhome.com. Detection covers common apps and may miss some.
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Riley Home: common questions
What does Riley Home sell?
Direct-to-consumer bedding and bath textiles, including sheets, towels and robes. Known for: Percale sheet sets, Four Layer towels and robes, Spa and plush towel collections, Textured cotton coverlets and Bedding and bath bundles.
Where is Riley Home from?
Riley Home is based in United States.
Where can you buy Riley Home?
Riley Home sells through its own online store and selected retailers. Its online store is at rileyhome.com.
Is Riley Home growing?
Branded search for Riley Home is growing over the past year.
What brands are similar to Riley Home?
Brands similar to Riley Home in the index include Buffy, Sijo, ettitude and Rough Linen.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.