Buffy
Bedding and home textiles made from eucalyptus, linen and cotton.
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Buffy is today: #205 of 208 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Buffy in the index
In the August 2026 edition, Buffy ranks #205 of 208 brands overall and #45 of 24 in Home. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is declining, with a seasonal peak in November and December, and site traffic is steady. It has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches.
About Buffy
Buffy makes bedding and home textiles, including sheets, duvet covers, pillows, comforters and blankets, sold direct to consumers through its website. Products are organised into collections based on material, such as the Breeze Collection made from TENCEL lyocell derived from eucalyptus, a Linen Collection using flax linen grown in Belgium and France, and a Cotton Collection using Supima cotton grown in America. The range also includes pillow collections designed for different sleep needs, such as side sleeping, pregnancy and travel, along with comforters and throws in various weights and fabrications.
Search demand
How often people search for Buffy by name, month by month (peak month = 100). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in November and December and lowest in April.
Social audience
- Instagram buffy 114,753
Followers as shown on each platform, end of August 2026.
Products
- Products in store51
- New in the last 90 days11
- Typical priceUS$199
- Price rangeUS$28 – US$766
From Buffy's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
Tools detected on buffy.co. Detection covers common apps and may miss some.
Brands like Buffy
Bamboo-fabric bedding and home textiles sold direct to consumers.
Direct-to-consumer bedding and bath textiles, including sheets, towels and robes.
Heavyweight European flax linen bedding, bath, kitchen and home textiles.
Home essentials spanning bedding, bath, tableware and decor.
Performance bedding and sleepwear made from cooling, sustainable fabrics.
Live houseplants delivered ready to display, with pots and care support.
Buffy: common questions
What does Buffy sell?
Bedding and home textiles made from eucalyptus, linen and cotton. Known for: Breeze eucalyptus sheets, Cloud Comforter, Linen Collection, Cloud pillows and Puffer Blanket.
Where is Buffy from?
Buffy is based in United States.
Where can you buy Buffy?
Buffy sells through its own online store and selected retailers. Its online store is at buffy.co.
Is Buffy growing?
Branded search for Buffy is declining over the past year.
What brands are similar to Buffy?
Brands similar to Buffy in the index include ettitude, Riley Home, Rough Linen and Snowe.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.