Rough Linen
Heavyweight European flax linen bedding, bath, kitchen and home textiles.
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Rough Linen is today: #216 of 208 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Rough Linen in the index
In the August 2026 edition, Rough Linen ranks #216 of 208 brands overall and #48 of 24 in Home. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is steady, and site traffic is growing. It has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches.
About Rough Linen
Rough Linen makes bedding, bath, kitchen and table textiles, along with linen wear and home decor, produced from 100% European flax linen. Its range covers linen sheets, duvet covers and pillowcases, bath towels and robes, tablecloths and napkins, curtains and throws, and apparel such as pinafores and robes. The brand is positioned around heavyweight, textured linen inspired by an old hand-loomed pillowslip found in a Scottish stone cottage, with its signature fabric known as Orkney linen. It is aimed at households seeking natural-fibre home textiles with a traditional, old-world character rather than a polished, synthetic look.
The brand sells direct to consumers through its own website, organised by room and product type, including bedding sets, kitchen and bath linen, decor and wearable linen pieces. It offers named fabric collections such as Orkney, St. Barts and Smooth Linen, alongside seasonal and sale ranges. Rough Linen presents its products as durable and long-lasting, emphasising craftsmanship, simplicity and the qualities of natural flax fibre over trend-led design.
Search demand
How often people search for Rough Linen by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is fairly steady through the year.
Social audience
- Instagram roughlinen 33,601
- TikTok roughlinen 39
- YouTube roughlinen1 2,370
- Pinterest roughlinen –
- Facebook roughlinen –
Followers as shown on each platform, end of August 2026.
Products
- Products in store148
- New in the last 90 days0
- Typical priceUS$215
- Price rangeUS$9 – US$1,329
From Rough Linen's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
Tools detected on roughlinen.com. Detection covers common apps and may miss some.
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Rough Linen: common questions
What does Rough Linen sell?
Heavyweight European flax linen bedding, bath, kitchen and home textiles. Known for: Orkney Linen Sheets, Linen Duvet Covers, Linen Bath Robes, Linen Tablecloths and Napkins and Linen Curtains.
Where is Rough Linen from?
Rough Linen is based in United States.
Where can you buy Rough Linen?
Rough Linen sells through its own online store and selected retailers. Its online store is at roughlinen.com.
Who founded Rough Linen?
Rough Linen was founded by Tricia.
Is Rough Linen growing?
Branded search for Rough Linen is steady over the past year.
What brands are similar to Rough Linen?
Brands similar to Rough Linen in the index include Snowe, ettitude, Buffy and Riley Home.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.