ettitude
Bamboo-fabric bedding and home textiles sold direct to consumers.
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big ettitude is today: #209 of 208 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score ettitude in the index
In the August 2026 edition, ettitude ranks #209 of 208 brands overall and #46 of 24 in Home. Its Scale score is driven most by site traffic, with branded search demand its relatively weakest signal. Over the past year, branded search is declining sharply, with a seasonal peak in November and December, and site traffic is growing. Its Momentum score of 46 says the brand is roughly flat overall (50 means flat).
About ettitude
ettitude makes bamboo-based bedding and home textiles, including sheet sets, duvet covers, pillowcases and blankets, alongside a wider range of bath, body and home fragrance products. The core material is a bamboo lyocell fabric sold under names such as Signature Sateen and Luxe Sateen, positioned as an alternative to cotton for buyers seeking softer, breathable sleep products. The range also extends into baby bedding, bathrobes, towels, rugs, candles, diffusers and small wellness devices.
The brand sells direct to consumers through its own website, organising products by category and by fabric type, with bundles and seasonal sales offered alongside individual items. ettitude targets home shoppers interested in bedding made from alternative, non-cotton fibres, and also offers a curated and pre-loved section alongside its main product lines. Its catalogue spans bedroom, bathroom and general home goods rather than being limited strictly to bedding.
Search demand
How often people search for ettitude by name, month by month (peak month = 100). Over the past year, demand is declining sharply. Demand is seasonal, peaking in November and December and lowest in July.
Products
- Products in store140
- New in the last 90 days1
- Typical priceUS$159
- Price rangeUS$5 – US$2,400
From ettitude's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US and Spain.
Ecommerce stack
Tools detected on ettitude.com. Detection covers common apps and may miss some.
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ettitude: common questions
What does ettitude sell?
Bamboo-fabric bedding and home textiles sold direct to consumers. Known for: Bamboo sheet sets, Duvet covers, Pillowcases, Waffle bathrobe and Vegan cashmere throw blanket.
Where is ettitude from?
ettitude is based in United States.
Where can you buy ettitude?
ettitude sells through its own online store and selected retailers. Its online store is at ettitude.com.
Is ettitude growing?
Branded search for ettitude is declining sharply over the past year, and overall the brand is roughly flat.
What brands are similar to ettitude?
Brands similar to ettitude in the index include Buffy, Rough Linen, Snowe and Riley Home.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.