MagicLinen
Linen bedding, home textiles and clothing for everyday use.
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big MagicLinen is today: #145 of 208 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score MagicLinen in the index
In the August 2026 edition, MagicLinen ranks #145 of 208 brands overall and #32 of 24 in Home. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in May and June, and site traffic is growing strongly. Its Momentum score of 56 says the brand is roughly flat overall (50 means flat).
About MagicLinen
MagicLinen makes linen home textiles and linen clothing, including bedding, bath towels, kitchen and dining linens, curtains, cushion covers and women's and men's apparel such as dresses, shirts, pants and loungewear. The brand is positioned around natural linen as a material for everyday home use, offering products across a range of colours and patterns. It describes itself as family-owned and sells directly to consumers online, alongside a wholesale channel for retailers.
Search demand
How often people search for MagicLinen by name, month by month (peak month = 100). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in May and June and lowest in October.
Social audience
- Instagram magiclinen 105,696
- TikTok magiclinen 617
- YouTube UCBcgX33sPvgGLo_yOlXa0fw 102
- Pinterest magiclinen –
- Facebook MagicLinen –
Followers as shown on each platform, end of August 2026.
Products
- Products in store249
- New in the last 90 days41
- Typical price€126
- Price range€6 – €534
From MagicLinen's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US, Australia and the UK.
Ecommerce stack
Tools detected on magiclinen.com. Detection covers common apps and may miss some.
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MagicLinen: common questions
What does MagicLinen sell?
Linen bedding, home textiles and clothing for everyday use. Known for: Linen sheet sets, Duvet covers, Linen clothing, Bath towels and Kitchen and dining linens.
Where is MagicLinen from?
MagicLinen is based in IL.
Where can you buy MagicLinen?
MagicLinen sells through its own online store and selected retailers. Its online store is at magiclinen.com.
When was MagicLinen founded?
MagicLinen was founded in 2016.
Is MagicLinen growing?
Branded search for MagicLinen is steady over the past year, and overall the brand is roughly flat.
What brands are similar to MagicLinen?
Brands similar to MagicLinen in the index include Barebones, Bearaby, Cultiver and Coyuchi.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.