Bearaby
Sustainable weighted blankets and sleep wellness products
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Bearaby is today: #160 of 208 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Bearaby in the index
In the August 2026 edition, Bearaby ranks #160 of 208 brands overall and #36 of 24 in Home. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in December and November, and site traffic is declining. Its Momentum score of 33 says the brand is declining overall (50 means flat).
About Bearaby
Bearaby makes weighted blankets and related sleep and wellness products, including throws, sheets, pillows, heated warmables, pillow boots and sleep masks. Its products are built around natural, breathable materials such as cotton and TENCEL, with some lines made from recycled ocean plastic, and are designed to promote calmer, deeper sleep and ease tension or restlessness. The range covers adults and children, with options for hot sleepers, year-round comfort, and shared beds.
The brand positions itself as a home wellness company focused on sustainable, filler-free materials rather than conventional synthetic fillings. It sells directly to consumers online through its own website, offering guided tools such as a weighted blanket quiz to help shoppers choose a product, alongside bundles and seasonal promotions. Bearaby frames its purpose around supporting rest and reducing anxiety through thoughtfully designed, naturally made bedding and accessories.
Search demand
How often people search for Bearaby by name, month by month (peak month = 100). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in December and November and lowest in March.
Social audience
- Instagram mybearaby 115,662
- TikTok mybearaby 2,329
- Pinterest mybearaby –
- X mybearaby –
- Facebook mybearaby –
Followers as shown on each platform, end of August 2026.
Products
- Products in store81
- New in the last 90 days4
- Typical priceUS$249
- Price rangeUS$1 – US$4,000
From Bearaby's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada and the US.
Ecommerce stack
Tools detected on bearaby.com. Detection covers common apps and may miss some.
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Bearaby: common questions
What does Bearaby sell?
Sustainable weighted blankets and sleep wellness products. Known for: Weighted blankets, Weighted sleep masks, Body and knot pillows, Heated warmables and Second Skin sheets.
Where is Bearaby from?
Bearaby is based in United States.
Where can you buy Bearaby?
Bearaby sells through its own online store and selected retailers. Its online store is at bearaby.com.
Is Bearaby growing?
Branded search for Bearaby is steady over the past year, and overall the brand is declining.
What brands are similar to Bearaby?
Brands similar to Bearaby in the index include Cultiver, Barebones, MagicLinen and Bloomscape.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.