Jones
Snowboards, splitboards, bindings and outerwear for backcountry riding
scale momentum what drives the score Jones in the index
In the August 2026 edition, Jones ranks #102 of 184 brands overall and #57 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in January and December, and site traffic is growing strongly. Its Momentum score of 55 says the brand is roughly flat overall (50 means flat).
About Jones
Jones designs snowboards, splitboards, bindings and outerwear for riders who spend time in the backcountry as well as on-piste. The range covers snowboards and snowboard bindings, splitboards, skins and poles, plus snow jackets, pants, fleece, headwear and bags, sold in men's, women's and youth lines. The brand was founded by Jeremy Jones and positions itself around backcountry riding, splitboarding and all-mountain freestyle, with a stated focus on design ethos and supply chain transparency.
Jones sells directly through its own website, organised by men's, women's and youth categories, alongside guides to help customers choose boards, bindings, apparel and bags. It also runs a Re-Up programme for buying and selling used gear, and offers trade-in and recycling options for old boards. Beyond product, Jones publishes editorial content through the Jones Journal, supports a team of sponsored riders, and backs backcountry education and adventure grants, positioning itself as a brand rooted in snowboarding and splitboarding culture rather than general winter sports retail.
Search demand
How often people search for Jones by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is seasonal, peaking in January and December and lowest in May.
Social audience
- Instagram jonessnowboards 371,698
- YouTube UCjJ-MpJ_NvMwja5Z3_K4okw 39,100
Followers as shown on each platform, end of August 2026.
Products
- Products in store269
- New in the last 90 days4
- Typical priceUS$350
- Price rangeUS$7 – US$1,900
From Jones's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, Germany and Spain.
Ecommerce stack
Tools detected on jonessnowboards.com. Detection covers common apps and may miss some.
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Jones: common questions
What does Jones sell?
Snowboards, splitboards, bindings and outerwear for backcountry riding. Known for: Snowboards, Splitboards, Snowboard bindings, Snow outerwear and Backpacks and board bags.
Where is Jones from?
Jones is based in United States.
Where can you buy Jones?
Jones sells through its own online store and selected retailers. Its online store is at jonessnowboards.com.
Who founded Jones?
Jones was founded by Jeremy Jones.
Is Jones growing?
Branded search for Jones is steady over the past year, and overall the brand is roughly flat.
What brands are similar to Jones?
Brands similar to Jones in the index include Priority, Ride1Up, Enlightened Equipment and Nordisk.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.