Priority
Belt drive bicycles for commuting, adventure and recreational riding
scale momentum what drives the score Priority in the index
In the August 2026 edition, Priority ranks #103 of 184 brands overall and #58 of 109 in Sports & Outdoor. Its Scale score is driven most by site traffic, with branded search demand its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in May and August, and site traffic is growing strongly. Its Momentum score of 55 says the brand is roughly flat overall (50 means flat).
About Priority
Priority Bicycles designs and sells bicycles built around low-maintenance belt drive systems, aimed at riders who want a bike that requires less upkeep than a traditional chain-driven model. The range spans commuting, adventure, recreational, electric, kids and cargo bicycles, along with folding bikes and models built with Pinion gearboxes. Products span from entry-level city and kids' bikes to higher-end gravel, e-bike and full-suspension enduro models.
The brand sells directly to consumers through its own website, offering tools such as a bike finder and sizing guide to help customers choose a model, alongside financing options and virtual consultations. It also supports its bikes through a network of dealers and service centres, and offers assembly instructions for home delivery. Priority markets its own branded accessories, including locks, racks, baskets, helmets and storage and tool products, alongside other bike-related gear. The company references a ten-year history and participates in cycling events and races.
Search demand
How often people search for Priority by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is seasonal, peaking in May and August and lowest in February.
Social audience
- Instagram ridepriority 54,422
- YouTube PriorityBicyclesNYC 8,860
Followers as shown on each platform, end of August 2026.
Products
- Products in store237
- New in the last 90 days98
- Typical priceUS$100
- Price rangeUS$0 – US$7,999
From Priority's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Ecommerce stack
Tools detected on prioritybicycles.com. Detection covers common apps and may miss some.
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Priority: common questions
What does Priority sell?
Belt drive bicycles for commuting, adventure and recreational riding. Known for: Belt drive bicycles, Electric bikes, Folding bikes, Kids bikes and Gravel and adventure bikes.
Where is Priority from?
Priority is based in United States.
Where can you buy Priority?
Priority sells through its own online store and selected retailers. Its online store is at prioritybicycles.com.
Is Priority growing?
Branded search for Priority is steady over the past year, and overall the brand is roughly flat.
What brands are similar to Priority?
Brands similar to Priority in the index include Jones, Ride1Up, Enlightened Equipment and Nordisk.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.