Klättermusen
Swedish maker of refined mountaineering equipment and outdoor apparel
scale momentum what drives the score Klättermusen in the index
In the August 2026 edition, Klättermusen ranks #54 of 184 brands overall and #29 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is growing strongly, and site traffic is growing strongly. Its Momentum score of 76 says the brand is growing fast overall (50 means flat).
About Klättermusen
Klättermusen is a Swedish maker of mountaineering and outdoor equipment, including jackets, pants, midlayers, backpacks and accessories for hiking, alpine climbing, skiing, trail running and winter expeditions. The brand designs for outdoor enthusiasts who need durable, functional gear for demanding weather and terrain, and it emphasises environmentally considerate materials and construction alongside technical performance.
The range is organised by activity and by men's and women's lines, spanning shell jackets, insulated midlayers, technical pants, backpacks of various sizes, and accessories such as gloves, socks and headwear. Klättermusen sells directly through its own website and retail spaces, and also operates a stockist network, positioning itself around long product lifecycles, repairability and considered design rather than seasonal trends.
Search demand
How often people search for Klättermusen by name, month by month (peak month = 100). Over the past year, demand is growing strongly. Demand is fairly steady through the year.
Social audience
- Instagram klattermusen 116,302
- YouTube klattermusenofficial 5,550
- Facebook klattermusen –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Sweden, Canada, Germany and Spain.
Ecommerce stack
Tools detected on klattermusen.com. Detection covers common apps and may miss some.
Brands like Klättermusen
Tents, sleeping bags, pads and outdoor gear for camping and backpacking
Ultralight backpacking gear including tents, backpacks and sleeping bags.
Technical clothing and equipment for mountaineering, climbing and hiking.
Running apparel and accessories built for durability and distance
Electric bikes for commuting, cargo hauling and off-road riding.
Mountaineering and ski touring gear, including avalanche safety equipment.
Klättermusen: common questions
What does Klättermusen sell?
Swedish maker of refined mountaineering equipment and outdoor apparel. Known for: Waterproof jackets, Outdoor pants, Insulated midlayers, Hiking backpacks and Technical accessories.
Where is Klättermusen from?
Klättermusen is based in Umeå, Sweden.
Where can you buy Klättermusen?
Klättermusen sells through its own online store and selected retailers. Its online store is at klattermusen.com.
When was Klättermusen founded?
Klättermusen was founded in 1975.
Is Klättermusen growing?
Branded search for Klättermusen is growing strongly over the past year, and overall the brand is growing fast.
What brands are similar to Klättermusen?
Brands similar to Klättermusen in the index include Big Agnes, Zpacks, Mountain Equipment and Janji.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.