Mountain Equipment

Technical clothing and equipment for mountaineering, climbing and hiking.

Sports & Outdoor United Kingdom D2C led mountain-equipment.com
overall
#59
of 184
Sports & Outdoor
#30
of 109
scale
51.0
12 months · down
momentum
63.4
12 months · down
what drives the score
  • Branded search 60
  • Site traffic 42
  • Social audience 52

0 to 100 on a fixed log scale: every 10x in size adds the same points.

Mountain Equipment in the index

In the August 2026 edition, Mountain Equipment ranks #59 of 184 brands overall and #30 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in November and December, and site traffic is growing strongly. Its Momentum score of 63 says the brand is growing overall (50 means flat).

About Mountain Equipment

Mountain Equipment makes technical outdoor clothing and equipment for mountaineering, climbing, hiking and related mountain activities. The range covers waterproof and insulated jackets, soft shells, fleece and midlayers, technical tops, legwear, sleeping bags, sleeping mats, packs and kitbags, along with accessories such as gloves, hats and gaiters. Products are organised by activity, including alpine climbing, mountaineering, rock climbing, hiking, mountain running, winter climbing and ski mountaineering, reflecting a focus on gear built for demanding mountain conditions.

The brand sells directly to consumers through its own website, organised by men's and women's collections, alongside buying guides, size guides and layering advice to help customers choose equipment. It also offers a repair and care service under the name Revere Your Gear, and publishes guidance on caring for waterproof, insulation and down products. Mountain Equipment positions itself around long experience in equipping people for high mountains and expeditions, with its history informing the design of current products.

Search demand

How often people search for Mountain Equipment by name, month by month (peak month = 100). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in November and December and lowest in July.

Sep 24: 67 Oct 24: 81 Nov 24: 100 Dec 24: 81 Jan 25: 81 Feb 25: 67 Mar 25: 55 Apr 25: 45 May 25: 37 Jun 25: 37 Jul 25: 37 Aug 25: 45 Sep 25: 55 Oct 25: 67 Nov 25: 81 Dec 25: 81 Jan 26: 81 Feb 26: 67 Mar 26: 45 Apr 26: 45 May 26: 45 Jun 26: 55 Jul 26: 37 Aug 26: 45
Mountain Equipment branded search, indexed

Social audience

  • Instagram mountainequipment 107,999
  • YouTube MountainEquipmentUK 12,600
  • Facebook MTNEQUIPMENT –

Followers as shown on each platform, end of August 2026.

Products

  • Products in store433
  • New in the last 90 days74
  • Typical price£110
  • Price range£6 – £1,000
BalaclavaBeanieBeltCrewEquipment SparesFleeceGaiterGauntletGear CareGift Card

From Mountain Equipment's own online store.

Where it sells

  • Own online storeyes
  • Retailers / stockistsyes
  • Amazonnot found

Its site is most visited in the UK, Sweden, Australia and Canada.

Ecommerce stack

Tools detected on mountain-equipment.com. Detection covers common apps and may miss some.

Email & SMS
Klaviyo
Reviews
Yotpo
Customer service
Gorgias
Payments
Shop Pay

Mountain Equipment: common questions

What does Mountain Equipment sell?

Technical clothing and equipment for mountaineering, climbing and hiking. Known for: Waterproof jackets, Insulated jackets, Sleeping bags, Packs and kitbags and Fleece and midlayers.

Where is Mountain Equipment from?

Mountain Equipment is based in United Kingdom.

Where can you buy Mountain Equipment?

Mountain Equipment sells through its own online store and selected retailers. Its online store is at mountain-equipment.com.

When was Mountain Equipment founded?

Mountain Equipment was founded in 1961.

Is Mountain Equipment growing?

Branded search for Mountain Equipment is steady over the past year, and overall the brand is growing.

What brands are similar to Mountain Equipment?

Brands similar to Mountain Equipment in the index include Janji, Klättermusen, Big Agnes and Zpacks.

Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.