AFTCO

AFTCO in the index

In the August 2026 edition, AFTCO ranks #68 of 184 brands overall and #33 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, and site traffic is growing strongly. Its Momentum score of 55 says the brand is roughly flat overall (50 means flat).

About AFTCO

AFTCO, the American Fishing Tackle Company, makes fishing apparel and tackle for anglers, sold direct through its own website alongside a network of retail partners. The range covers men's, women's and kids' clothing such as fleece, sweatshirts, jackets, bibs, shirts and outerwear, along with sun protection gear, hats and accessories. It also produces fishing tackle and gear, including fillet knives, gaffs, nets, tagging equipment, belts and harnesses, rod-building parts, bags, backpacks, fishing gloves, fluorocarbon leaders and lures.

The brand is positioned around performance fishing wear built for both saltwater and freshwater use, with dedicated lines for offshore and coastal anglers as well as freshwater-focused products. AFTCO also presents itself through conservation-related activity, including sustainability initiatives, freshwater conservation work, a bank bag program, disaster relief and partnerships with conservation groups. It maintains a pro team and publishes instructional and species-focused content alongside its product catalogue, supporting its identity as a specialist tackle and apparel brand for anglers.