Alpkit
UK outdoor clothing, camping gear and adventure bikes.
scale momentum what drives the score Alpkit in the index
In the August 2026 edition, Alpkit ranks #73 of 184 brands overall and #38 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is steady, and site traffic is growing strongly. Its Momentum score of 53 says the brand is roughly flat overall (50 means flat).
About Alpkit
Alpkit is a UK outdoor brand selling clothing, camping equipment, bikepacking gear and bikes for activities such as hiking, mountaineering, trail running, outdoor swimming, climbing and cycling. Its range spans jackets, baselayers, footwear and technical clothing for men and women, alongside tents, sleeping bags, camp kitchen items, backpacks, bikepacking bags and outdoor electronics. The company also sells gravel and mountain bikes under its Sonder line, and bags under the Trakke name, positioning itself as a broad supplier of gear for outdoor adventure rather than a single-category specialist.
Search demand
How often people search for Alpkit by name, month by month (peak month = 100). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Social audience
- Instagram alpkit 68,636
- TikTok alpkit 2,203
- YouTube alpkitvids 9,400
- Facebook Alpkit –
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days6
- Typical price£50
- Price range£0 – £4,499
From Alpkit's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the UK, Australia, Canada and Germany.
Ecommerce stack
Tools detected on alpkit.com. Detection covers common apps and may miss some.
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Alpkit: common questions
What does Alpkit sell?
UK outdoor clothing, camping gear and adventure bikes. Known for: Camping tents and sleeping bags, Outdoor clothing and footwear, Bikepacking bags, Sonder gravel and mountain bikes and Trakke bags.
Where is Alpkit from?
Alpkit is based in United Kingdom.
Where can you buy Alpkit?
Alpkit sells through its own online store. Its online store is at alpkit.com.
Is Alpkit growing?
Branded search for Alpkit is steady over the past year, and overall the brand is roughly flat.
What brands are similar to Alpkit?
Brands similar to Alpkit in the index include Bergans, Goal Zero, Durston and Rab.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.