Durston

Ultralight tents, backpacks and trekking poles for backcountry hikers

Sports & Outdoor Canada D2C native durstongear.com
overall
#70
of 184
Sports & Outdoor
#35
of 109
scale
49.1
12 months · up
momentum
75.4
12 months · down
what drives the score
  • Branded search 50
  • Site traffic 48
  • Social audience 50

0 to 100 on a fixed log scale: every 10x in size adds the same points.

Durston in the index

In the August 2026 edition, Durston ranks #70 of 184 brands overall and #35 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is growing strongly, with a seasonal peak in July and August, and site traffic is growing strongly. Its Momentum score of 75 says the brand is growing fast overall (50 means flat).

About Durston

Durston designs ultralight backpacking equipment, including tents, backpacks, trekking poles and related accessories, for hikers and backcountry travellers who prioritise low weight, simplicity and durability. The company is based in the Canadian Rockies and is led by Dan Durston, who developed the gear from a background as a long-distance hiker and gear designer within ultralight backpacking communities before starting the company. Products such as the X-Mid and X-Dome tent lines, and the Wapta and Kakwa packs, are designed in-house and manufactured with outdoor gear factories that also produce equipment for other established outdoor brands.

The brand sells directly to consumers through its own website, shipping internationally. Durston's approach is described as a first-principles design philosophy, developing new gear only when it is felt to meaningfully improve on existing equipment, with ongoing refinement informed by user feedback. Dan's wife, T, is also involved in the business, contributing to product development, customer support and order fulfilment.

Search demand

How often people search for Durston by name, month by month (peak month = 100). Over the past year, demand is growing strongly. Demand is seasonal, peaking in July and August and lowest in December.

Sep 24: 37 Oct 24: 45 Nov 24: 45 Dec 24: 37 Jan 25: 45 Feb 25: 37 Mar 25: 55 Apr 25: 67 May 25: 67 Jun 25: 55 Jul 25: 67 Aug 25: 67 Sep 25: 67 Oct 25: 55 Nov 25: 67 Dec 25: 55 Jan 26: 67 Feb 26: 55 Mar 26: 82 Apr 26: 82 May 26: 82 Jun 26: 82 Jul 26: 100 Aug 26: 100
Durston branded search, indexed

Social audience

  • Instagram durstongear 102,795
  • YouTube UCUuCrzSQ45VLi2UTB8iGZtA –
  • Facebook durstongear –

Followers as shown on each platform, end of August 2026.

Products

  • Products in store33
  • New in the last 90 days1
  • Typical priceUS$150
  • Price rangeUS$5 – US$879
MaterialsSporting Goods

From Durston's own online store.

Where it sells

  • Own online storeyes
  • Retailers / stockistsnot found
  • Amazonnot found

Its site is most visited in Australia, Canada, the UK and Sweden.

Ecommerce stack

Tools detected on durstongear.com. Detection covers common apps and may miss some.

Email & SMS
Mailchimp
Reviews
Judge.me
Payments
Shop Pay

Durston: common questions

What does Durston sell?

Ultralight tents, backpacks and trekking poles for backcountry hikers. Known for: X-Mid tents, X-Dome tents, Kakwa backpacks, Wapta 30 pack and Iceline trekking poles.

Where is Durston from?

Durston is based in Canada.

Where can you buy Durston?

Durston sells through its own online store. Its online store is at durstongear.com.

Who founded Durston?

Durston was founded by Dan Durston.

Is Durston growing?

Branded search for Durston is growing strongly over the past year, and overall the brand is growing fast.

What brands are similar to Durston?

Brands similar to Durston in the index include Rab, AFTCO, Armada Skis and Goal Zero.

Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.