Rab
Technical outdoor clothing, down jackets, sleeping bags and packs for mountain activities.
scale momentum what drives the score Rab in the index
In the August 2026 edition, Rab ranks #67 of 184 brands overall and #32 of 109 in Sports & Outdoor. Its Scale score is driven most by site traffic, with branded search demand its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in November and December, and site traffic is growing strongly. Its Momentum score of 66 says the brand is growing overall (50 means flat).
About Rab
Rab designs and sells outdoor clothing and equipment for mountaineering, climbing, hiking, trekking, running and skiing. The range covers insulated, down and synthetic jackets, waterproof and GORE-TEX outerwear, softshells, baselayers, legwear and accessories such as hats, gloves and gaiters, alongside equipment including backpacks, sleeping bags, mats, tents, bivis and tarps. Products are organised by activity and offered for both men and women, with guide-style collections for jackets, sleeping bags and backpacks.
The brand sells through its own UK website, offering fast free delivery, and also operates a Service Centre providing washing, repairs and spare parts for its products, backed by a stated promise and warranty. Rab presents itself through stories, films and athlete and partnership content, alongside material and responsibility information about its products. The company positions itself around technical, activity-specific performance gear intended for use in mountain and outdoor environments, sold both directly to consumers and, per its wholesale-led classification, through retail partners.
Search demand
How often people search for Rab by name, month by month (peak month = 100). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing strongly. Demand is seasonal, peaking in November and December and lowest in July.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Canada, Germany and France.
Ecommerce stack
Tools detected on rab.equipment. Detection covers common apps and may miss some.
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Rab: common questions
What does Rab sell?
Technical outdoor clothing, down jackets, sleeping bags and packs for mountain activities. Known for: Down jackets, GORE-TEX waterproof jackets, Sleeping bags, Backpacks and Tents, bivis and tarps.
Where is Rab from?
Rab is based in United Kingdom.
Where can you buy Rab?
Rab sells through its own online store and a network of retailers and stockists. Its online store is at rab.equipment.
Is Rab growing?
Branded search for Rab is steady over the past year, and overall the brand is growing.
What brands are similar to Rab?
Brands similar to Rab in the index include AFTCO, Armada Skis, Durston and Goal Zero.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.