Goal Zero
Portable power stations, solar panels and off-grid electronics for outdoor and emergency use.
scale momentum what drives the score Goal Zero in the index
In the August 2026 edition, Goal Zero ranks #71 of 184 brands overall and #36 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is declining sharply, and site traffic is growing. Its Momentum score of 47 says the brand is roughly flat overall (50 means flat).
About Goal Zero
Goal Zero makes portable power products, including power stations, solar panels, solar generators, power banks, lights and lanterns, and portable fridge/freezers. The range spans compact chargers for everyday devices through to large power stations designed for home backup, emergency power and off-grid living. Products are also grouped for specific uses such as vans and RVs, trailers, overlanding and outdoor lifestyle activities like camping, hiking and backpacking.
Search demand
How often people search for Goal Zero by name, month by month (peak month = 100). Over the past year, demand is declining sharply. Demand is fairly steady through the year.
Social audience
- Instagram goalzero 242,928
- YouTube GoalZeroSolar 38,800
- Pinterest goalzerosolar –
- X GoalZero –
- Facebook goalzero –
Followers as shown on each platform, end of August 2026.
Products
- Products in store390
- New in the last 90 days1
- Typical priceUS$150
- Price rangeUS$1 – US$12,999
From Goal Zero's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the Netherlands.
Ecommerce stack
Tools detected on goalzero.com. Detection covers common apps and may miss some.
Brands like Goal Zero
Ultralight tents, backpacks and trekking poles for backcountry hikers
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Fishing apparel, sun protection gear and tackle for anglers
Skis and winter sports equipment sold direct to consumers.
Norwegian outdoor apparel and equipment brand
UK outdoor clothing, camping gear and adventure bikes.
Goal Zero: common questions
What does Goal Zero sell?
Portable power stations, solar panels and off-grid electronics for outdoor and emergency use. Known for: Portable Power Stations, Solar Panels (Nomad, Boulder/Ranger), Alta Fridge/Freezers, Solar Generators and Lights & Lanterns.
Where is Goal Zero from?
Goal Zero is based in United States.
Where can you buy Goal Zero?
Goal Zero sells through its own online store and a network of retailers and stockists. Its online store is at goalzero.com.
Is Goal Zero growing?
Branded search for Goal Zero is declining sharply over the past year, and overall the brand is roughly flat.
What brands are similar to Goal Zero?
Brands similar to Goal Zero in the index include Durston, Rab, AFTCO and Armada Skis.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.