Bergans
Norwegian outdoor apparel and equipment brand
scale momentum what drives the score Bergans in the index
In the August 2026 edition, Bergans ranks #72 of 184 brands overall and #37 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is declining, with a seasonal peak in November and October, and site traffic is growing strongly. Its Momentum score of 59 says the brand is growing overall (50 means flat).
About Bergans
Bergans is a Norwegian brand that makes outdoor apparel and equipment, including jackets, trousers, backpacks and other gear for hiking, mountaineering and general outdoor use. Its products are designed for people who spend time in demanding natural environments, from day walks to longer expeditions, and the range covers both technical performance wear and more casual outdoor clothing.
The brand operates through a wholesale-led model, selling through outdoor and sports retailers as well as its own online channels. Bergans positions itself as a specialist in outdoor equipment, drawing on its Norwegian heritage and connection to the country's outdoor traditions to inform its product design and brand identity.
Search demand
How often people search for Bergans by name, month by month (peak month = 100). Over the past year, demand is declining. Demand is seasonal, peaking in November and October and lowest in April.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Sweden, Germany, the Netherlands and Spain.
Brands like Bergans
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Skis and winter sports equipment sold direct to consumers.
Bergans: common questions
What does Bergans sell?
Norwegian outdoor apparel and equipment brand. Known for: Outdoor jackets, Backpacks, Hiking trousers, Mountaineering gear and Outdoor accessories.
Where is Bergans from?
Bergans is based in Norway.
Where can you buy Bergans?
Bergans sells through its own online store. Its online store is at bergans.com.
Is Bergans growing?
Branded search for Bergans is declining over the past year, and overall the brand is growing.
What brands are similar to Bergans?
Brands similar to Bergans in the index include Alpkit, Goal Zero, Durston and Rab.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.