Zpacks

Ultralight backpacking gear including tents, backpacks and sleeping bags.

Sports & Outdoor United States D2C native zpacks.com
overall
#52
of 184
Sports & Outdoor
#27
of 109
scale
52.6
12 months · down
momentum
50.1
12 months · down
what drives the score
  • Branded search 58
  • Site traffic 46
  • Social audience 54

0 to 100 on a fixed log scale: every 10x in size adds the same points.

Zpacks in the index

In the August 2026 edition, Zpacks ranks #52 of 184 brands overall and #27 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is declining, and site traffic is growing strongly. Its Momentum score of 50 says the brand is roughly flat overall (50 means flat).

About Zpacks

Zpacks designs and manufactures ultralight backpacking equipment, including tents, backpacks, sleeping bags, clothing and accessories, aimed at long-distance hikers and thru-hikers seeking to minimise pack weight. The brand sells directly to consumers through its own website, with products built from lightweight technical fabrics such as Dyneema composite materials. Items are grouped into categories such as shelters, backpacks, sleeping bags, clothing, accessories and bargains, and the company also offers custom orders and gift cards.

Zpacks originated from founder Joe Valesko's own need for lighter gear while preparing to thru-hike the Appalachian Trail, and the company continues to position itself around the practical demands of human-powered adventure. All gear is sewn at its facility in West Melbourne, Florida. The company states that its staff includes people with extensive long-distance hiking experience, which informs ongoing product design. Zpacks also publishes care and warranty information, sustainability and giving-back initiatives, and supports dealer inquiries alongside its direct-to-consumer sales model.

Search demand

How often people search for Zpacks by name, month by month (peak month = 100). Over the past year, demand is declining. Demand is fairly steady through the year.

Sep 24: 67 Oct 24: 67 Nov 24: 82 Dec 24: 82 Jan 25: 100 Feb 25: 82 Mar 25: 67 Apr 25: 67 May 25: 67 Jun 25: 55 Jul 25: 55 Aug 25: 55 Sep 25: 55 Oct 25: 55 Nov 25: 67 Dec 25: 82 Jan 26: 67 Feb 26: 67 Mar 26: 55 Apr 26: 55 May 26: 55 Jun 26: 45 Jul 26: 45 Aug 26: 55
Zpacks branded search, indexed

Social audience

  • Instagram zpacks 143,117
  • YouTube UCxFfLHxiU_PR8Pf_ilVbPjA –
  • Pinterest zpacks –
  • X ZPacksLLC –
  • Facebook ZPacks –

Followers as shown on each platform, end of August 2026.

Products

  • Products in store846
  • New in the last 90 days85
  • Typical priceUS$399
  • Price rangeUS$1 – US$2,000
AccessoriesAccessories : Resale AccessoriesBackpacks : AccessoriesBackpacks : ArcBackpacks : Frame : Air FrameBackpacks : Frame : Arc FrameBackpacks : FramelessBackpacks : ZeroBargain : AccessoriesBargain : Backpacks

From Zpacks's own online store.

Where it sells

  • Own online storeyes
  • Retailers / stockistsyes
  • Amazonnot found

Its site is most visited in the US, Australia, Canada and France.

Ecommerce stack

Tools detected on zpacks.com. Detection covers common apps and may miss some.

Email & SMS
KlaviyoAttentive
Reviews
Stamped
Customer service
Zendesk
Payments
Shop Pay
Tracking
Google Tag Manager
Analytics
Hotjar

Zpacks: common questions

What does Zpacks sell?

Ultralight backpacking gear including tents, backpacks and sleeping bags. Known for: Shelters/Tents, Backpacks, Sleeping Bags, Clothing and Accessories.

Where is Zpacks from?

Zpacks is based in West Melbourne, FL, United States.

Where can you buy Zpacks?

Zpacks sells through its own online store and selected retailers. Its online store is at zpacks.com.

When was Zpacks founded?

Zpacks was founded in 2005.

Who founded Zpacks?

Zpacks was founded by Joe Valesko.

Is Zpacks growing?

Branded search for Zpacks is declining over the past year, and overall the brand is roughly flat.

What brands are similar to Zpacks?

Brands similar to Zpacks in the index include Big Agnes, Klättermusen, Rad Power Bikes and Ortovox.

Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.