Roofnest
Rooftop tents and overlanding gear for camping from your vehicle.
scale momentum what drives the score Roofnest in the index
In the August 2026 edition, Roofnest ranks #130 of 184 brands overall and #76 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is declining, and site traffic is growing. Its Momentum score of 48 says the brand is roughly flat overall (50 means flat).
About Roofnest
Roofnest designs and sells rooftop tents and related overlanding gear for car and truck owners who camp using their vehicles. The range covers hard-shell and soft-shell tents such as the Meadowlark, Condor and Falcon series, along with awnings, insulation, tent covers and replacement parts, with products matched to specific vehicles including Subaru, 4Runner, Tacoma and Jeep models as well as general vehicle categories like sedans, crossovers and trucks. The brand positions itself as a premium outdoor company focused on making rooftop camping accessible and comfortable for explorers of varying experience levels.
Search demand
How often people search for Roofnest by name, month by month (peak month = 100). Over the past year, demand is declining. Demand is fairly steady through the year.
Social audience
- Instagram roofnest 69,555
- Facebook roofnest –
Followers as shown on each platform, end of August 2026.
Products
- Products in store72
- New in the last 90 days19
- Typical priceUS$155
- Price rangeUS$15 – US$5,261
From Roofnest's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia and Canada.
Ecommerce stack
Tools detected on roofnest.com. Detection covers common apps and may miss some.
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Roofnest: common questions
What does Roofnest sell?
Rooftop tents and overlanding gear for camping from your vehicle. Known for: Meadowlark Series tents, Condor Series tents, Falcon Series tents, Wing Awnings and Tent bundles.
Where is Roofnest from?
Roofnest is based in Boulder, CO, United States.
Where can you buy Roofnest?
Roofnest sells through its own online store and selected retailers. Its online store is at roofnest.com.
When was Roofnest founded?
Roofnest was founded in 2016.
Is Roofnest growing?
Branded search for Roofnest is declining over the past year, and overall the brand is roughly flat.
What brands are similar to Roofnest?
Brands similar to Roofnest in the index include Tentsile, GSI Outdoors, Seek Outside and Grayl.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.