Sweet Protection
Norwegian maker of helmets, eyewear and protective gear for skiing, biking and paddling
scale momentum what drives the score Sweet Protection in the index
In the August 2026 edition, Sweet Protection ranks #79 of 184 brands overall and #40 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in January and December, and site traffic is growing strongly. Its Momentum score of 58 says the brand is growing overall (50 means flat).
About Sweet Protection
Sweet Protection makes helmets, eyewear, protective gear and apparel for skiing, cycling, mountain biking and paddling. The brand is based in Trysil, Norway, and was founded by a group of kayakers, skiers, riders and cyclists who wanted better protective equipment for their own sports. Its range covers helmets for skiing, biking and search and rescue use, alongside goggles, sunglasses and technical clothing designed to work alongside its protective gear.
The brand positions itself around a design philosophy of being stronger, lighter and better, aiming to exceed standard industry certifications. Its products are used across the spectrum from World Cup ski racers and professional cycling teams to recreational outdoor users. Sweet Protection sells directly through its own online shop, offering categories by sport as well as an outlet section, and supports its range with services such as a crash replacement programme, helmet fit guidance and lens-change support. It also sponsors athletes and teams across cycling, alpine skiing and mountain biking as part of its brand presence.
Search demand
How often people search for Sweet Protection by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is seasonal, peaking in January and December and lowest in September.
Social audience
- Instagram sweetprotection 127,374
- Facebook sweetprotection –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Sweden, Australia, Canada and Germany.
Ecommerce stack
Tools detected on sweetprotection.com. Detection covers common apps and may miss some.
Brands like Sweet Protection
Bicycles sold direct to consumer
German direct-to-consumer bicycles, e-bikes and gravel bikes.
Lightweight backpacking gear including packs, shelters and trekking poles.
Lightweight truck campers for off-grid overlanding adventures.
Camping tents, awnings, sleeping gear and hiking equipment brand
Climbing, mountaineering and work-safety equipment from Germany
Sweet Protection: common questions
What does Sweet Protection sell?
Norwegian maker of helmets, eyewear and protective gear for skiing, biking and paddling. Known for: Ski and bike helmets, Goggles and sunglasses, Protective clothing, Search and rescue helmets and MIPS-equipped helmet lines.
Where is Sweet Protection from?
Sweet Protection is based in Trysil, Norway.
Where can you buy Sweet Protection?
Sweet Protection sells through its own online store. Its online store is at sweetprotection.com.
When was Sweet Protection founded?
Sweet Protection was founded in 1988.
Is Sweet Protection growing?
Branded search for Sweet Protection is steady over the past year, and overall the brand is growing.
What brands are similar to Sweet Protection?
Brands similar to Sweet Protection in the index include Ribble Cycles, Radon, Gossamer Gear and Scout.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.