EDELRID
Climbing, mountaineering and work-safety equipment from Germany
scale momentum what drives the score EDELRID in the index
In the August 2026 edition, EDELRID ranks #77 of 184 brands overall and #39 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is steady, and site traffic is growing strongly. Its Momentum score of 60 says the brand is growing overall (50 means flat).
About EDELRID
EDELRID makes equipment for climbing, mountain sports and workplace safety, including ropes, harnesses, helmets, carabiners, slings, belay devices and related accessories. Its product range covers activities such as via ferrata, bouldering, ice climbing, canyoning, mountaineering, ski touring and paragliding, alongside a separate professional line for tree care, rope access, rescue, wind energy, scaffolding and adventure parks. The company is based in Germany and states it has been operating for around 160 years.
Search demand
How often people search for EDELRID by name, month by month (peak month = 100). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Social audience
- Instagram edelrid_sport 87,939
- YouTube EDELRIDKnowledgeBase 118,000
- Facebook EDELRID –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Germany, Spain, Sweden and Australia.
Ecommerce stack
Tools detected on edelrid.com. Detection covers common apps and may miss some.
Brands like EDELRID
Norwegian maker of helmets, eyewear and protective gear for skiing, biking and paddling
UK outdoor clothing, camping gear and adventure bikes.
Bicycles sold direct to consumer
German direct-to-consumer bicycles, e-bikes and gravel bikes.
Norwegian outdoor apparel and equipment brand
Lightweight backpacking gear including packs, shelters and trekking poles.
EDELRID: common questions
What does EDELRID sell?
Climbing, mountaineering and work-safety equipment from Germany. Known for: Ropes, Harnesses, Climbing helmets, Carabiners & quickdraws and Via ferrata equipment.
Where is EDELRID from?
EDELRID is based in Germany.
Where can you buy EDELRID?
EDELRID sells through its own online store and a network of retailers and stockists. Its online store is at edelrid.com.
Is EDELRID growing?
Branded search for EDELRID is steady over the past year, and overall the brand is growing.
What brands are similar to EDELRID?
Brands similar to EDELRID in the index include Sweet Protection, Alpkit, Ribble Cycles and Radon.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.