Vango

Vango in the index

In the August 2026 edition, Vango ranks #85 of 184 brands overall and #45 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with social audience its relatively weakest signal. Over the past year, branded search is declining, and site traffic is growing strongly. Its Momentum score of 57 says the brand is growing overall (50 means flat).

About Vango

Vango is a British outdoor equipment brand selling tents, awnings, sleeping bags, rucksacks, furniture and cooking gear for camping, caravanning and hiking. Its range covers family and technical tents, campervan and motorhome awnings, sleeping mats and bags across various seasons, hiking essentials such as rucksacks and cookware, and camping food. Products are grouped by activity, including a selection recommended for the Duke of Edinburgh's Award scheme, indicating a focus on both casual campers and younger or first-time adventurers as well as more experienced outdoor users.

Vango sells directly to consumers through its own website, offering free delivery over a set order value and a standard warranty with an option to register for an extended period. The site also operates an outlet and spare parts section, and lists physical stockists, suggesting a mixed retail approach alongside its direct online store. The brand also distributes cooking equipment from Trangia and food pouches from Radix and Wayfayrer alongside its own product lines.