Breeo

American-made smokeless fire pits and outdoor fireside products

Sports & Outdoor United States D2C led breeo.com
overall
#88
of 184
Sports & Outdoor
#47
of 109
scale
45.6
12 months · down
momentum
45.6
12 months · down
what drives the score
  • Branded search 37
  • Site traffic 39
  • Social audience 63

0 to 100 on a fixed log scale: every 10x in size adds the same points.

Breeo in the index

In the August 2026 edition, Breeo ranks #88 of 184 brands overall and #47 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is declining sharply, with a seasonal peak in November and October, and site traffic is growing strongly. Its Momentum score of 46 says the brand is roughly flat overall (50 means flat).

About Breeo

Breeo makes smokeless wood-burning fire pits, along with related live-fire cooking equipment and fireside furniture, for homeowners who want a backyard fire and outdoor cooking setup. The range includes fire pits, fire pit inserts, grills, pizza ovens, and outdoor chairs and tables, sold as individual products or as bundles that combine a fire pit with cooking or furniture accessories. Products are sold direct through the brand's own website as well as through authorised dealers.

The company is based in Lancaster County, Pennsylvania, where it designs and manufactures its products in the United States. Breeo positions itself around American-made manufacturing, close oversight of production, and a local work culture influenced by the Amish community in the area. It offers customer support by phone and chat, a rewards programme called the Firemaster Club, and warranty and returns policies, alongside dealer, contractor and affiliate programmes for wider distribution.

Search demand

How often people search for Breeo by name, month by month (peak month = 100). Over the past year, demand is declining sharply. Demand is seasonal, peaking in November and October and lowest in January.

Sep 24: 67 Oct 24: 82 Nov 24: 100 Dec 24: 45 Jan 25: 20 Feb 25: 30 Mar 25: 45 Apr 25: 67 May 25: 82 Jun 25: 45 Jul 25: 37 Aug 25: 55 Sep 25: 55 Oct 25: 67 Nov 25: 82 Dec 25: 30 Jan 26: 16 Feb 26: 16 Mar 26: 37 Apr 26: 37 May 26: 55 Jun 26: 37 Jul 26: 24 Aug 26: 37
Breeo branded search, indexed

Social audience

  • Instagram breeo 212,544
  • YouTube UCIksQrzZU5u8H9mP1I5icYg 134,000
  • Pinterest BreeoFirePits –
  • Facebook breeofirepits –

Followers as shown on each platform, end of August 2026.

Products

  • Products in store110
  • New in the last 90 days0
  • Typical priceUS$399
  • Price rangeUS$15 – US$5,415
AccessoryFuelFurniture AccessoryGearGift CardsGrillLive-Fire CookingOutdoor FurnitureSmokeless Fire Pit

From Breeo's own online store.

Where it sells

  • Own online storeyes
  • Retailers / stockistsyes
  • Amazonnot found

Its site is most visited in the US and Canada.

Ecommerce stack

Tools detected on breeo.com. Detection covers common apps and may miss some.

Email & SMS
Klaviyo
Reviews
YotpoJudge.me
Customer service
Zendesk
Payments
Shop Pay
Tracking
Google Tag Manager
Analytics
Triple Whale

Breeo: common questions

What does Breeo sell?

American-made smokeless fire pits and outdoor fireside products. Known for: Smokeless fire pits, Live-fire grills, Pizza ovens, Fireside furniture and Fire pit inserts.

Where is Breeo from?

Breeo is based in Lancaster County, Pennsylvania, United States.

Where can you buy Breeo?

Breeo sells through its own online store and selected retailers. Its online store is at breeo.com.

Who founded Breeo?

Breeo was founded by Amos Stoltzfus and Jonathan Miller.

Is Breeo growing?

Branded search for Breeo is declining sharply over the past year, and overall the brand is roughly flat.

What brands are similar to Breeo?

Brands similar to Breeo in the index include iKamper, Helinox, ENO and Exped.

Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.