Exped
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure
scale momentum what drives the score Exped in the index
In the August 2026 edition, Exped ranks #91 of 184 brands overall and #50 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is steady, and site traffic is steady. Its Momentum score of 57 says the brand is roughly flat overall (50 means flat).
About Exped
Exped is a Swiss outdoor equipment brand making gear for camping, trekking and expedition travel, including sleeping mats, sleeping bags, backpacks, tents and tarps, pillows, bivy sacks, pack sacks and related accessories. The brand is aimed at hikers, mountaineers and outdoor travellers who want functional, lightweight equipment without unnecessary extras. Exped positions itself around the idea of enabling maximum experience of nature with minimal means, focusing on protection, warmth and practicality in its designs.
The brand sells through a network of specialist retailers, supported by its own website, which provides product information, a dealer locator and a repair and workshop service. Exped was founded by Andi and Heidi, whose extended time living in the Canadian wilderness in 1981 shaped the brand's approach to gear design. Exped continues to work with retail, production and consumer partners to develop its product range, and maintains a stated commitment to responsibility alongside its wholesale-led sales model.
Search demand
How often people search for Exped by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is fairly steady through the year.
Social audience
- Instagram expedint 37,846
- TikTok expedint 1,129
- YouTube ExpedLLC 8,730
- Facebook EXPEDint –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Sweden, Australia, Canada and Germany.
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Camping tents, awnings, sleeping gear and hiking equipment brand
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Exped: common questions
What does Exped sell?
Swiss maker of sleeping mats, sleeping bags, backpacks and tents for outdoor adventure. Known for: Sleeping mats, Sleeping bags, Backpacks, Tents and tarps and Bivy sacks.
Where is Exped from?
Exped is based in Switzerland.
Where can you buy Exped?
Exped sells through its own online store and a network of retailers and stockists. Its online store is at exped.com.
Who founded Exped?
Exped was founded by Andi and Heidi.
Is Exped growing?
Branded search for Exped is steady over the past year, and overall the brand is roughly flat.
What brands are similar to Exped?
Brands similar to Exped in the index include Breeo, iKamper, Helinox and ENO.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.