NEMO

NEMO in the index

In the August 2026 edition, NEMO ranks #92 of 184 brands overall and #51 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is steady, and site traffic is growing strongly. Its Momentum score of 62 says the brand is growing overall (50 means flat).

About NEMO

NEMO Equipment designs and sells outdoor gear, including tents and shelters, sleeping bags, sleeping pads, camp furniture, packs and duffels, and related accessories. Its product range spans backpacking, ultralight backcountry travel, car camping, mountaineering, hunting and angling, and overlanding, serving a broad base of outdoor enthusiasts from casual campers to more technical backcountry users. The brand sells through its own website as well as retail partners, and organises its catalogue around specific technologies and design lines such as OSMO fabric, Tensor sleeping pads, and Spoon-shaped sleeping bags.

NEMO positions itself around thoughtful, design-led equipment and has an ongoing sustainability programme, Endless Promise, aimed at making gear recyclable and repairable at the end of its life. Alongside product sales, NEMO publishes adventure resources such as trip destinations, camp recipes, and gear care guidance, and works with outdoor ambassadors. The company frames its purpose around enabling adventure for a wide range of people and activities, while maintaining a focus on functional design and materials innovation across its tent, sleep system, and furniture lines.