Gregory

Gregory in the index

In the August 2026 edition, Gregory ranks #99 of 184 brands overall and #7 of 10 in Travel & Bags. Its Scale score is driven most by branded search demand, with social audience its relatively weakest signal. Over the past year, branded search is steady, and site traffic is growing strongly. Its Momentum score of 63 says the brand is growing overall (50 means flat).

About Gregory

Gregory makes backpacks and travel bags for hiking, trekking, daily use and travel. The range covers hiking backpacks in various volumes, daypacks, travel and duffel bags, wheeled luggage, urban packs, ski and mountaineering packs, hydration packs and related accessories. Products are offered for men, women and younger users, including plus-size fits, and are organised by capacity and by named collections such as Baltoro, Deva, Paragon, Maven, Zulu, Jade, Citro and Juno.

The brand states that it was formed from a collaboration between design teams in Yokohama and Salt Lake City, and traces its history back to 1977. Gregory sells through its own online shop, offering standard delivery and free returns above a purchase threshold, as well as through third-party retailers listed via a store locator. It backs its backpacks, bags and luggage with a long-term warranty and provides repair services, alongside guidance content such as fit and sizing advice and hiking trail inspiration.