United by Blue

United by Blue in the index

In the August 2026 edition, United by Blue ranks #150 of 184 brands overall and #8 of 10 in Travel & Bags. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is declining sharply, and site traffic is steady. It has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches.

About United by Blue

United by Blue makes bags and related accessories, including backpacks, totes, duffels, and small packs, alongside socks, apparel, and household items such as drinkware and stoneware. Products draw on materials including recycled fabrics, hemp, and wool. The range targets everyday and outdoor use, spanning commuting, travel, and hiking occasions, with items such as convertible totes, transit packs, and duffel bags.

The brand is positioned around environmental responsibility, tying each product purchase to the removal of a pound of trash from oceans and waterways. It sells directly to consumers through its own website, offering a Lifetime Guarantee on select products, a resale programme, and a bundled fall collection of cold-weather goods. United by Blue also supports its mission through activities such as sponsored cleanups, wholesale distribution, and corporate sales, alongside standard direct-to-consumer features like free shipping thresholds, student and military discounts, and gift cards.