ULA
Ultralight backpacking packs and gear made in Utah
scale momentum Published above 5,000 monthly branded searches.
what drives the score ULA in the index
In the August 2026 edition, ULA ranks #164 of 184 brands overall and #9 of 10 in Travel & Bags. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is growing, and site traffic is steady. It has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches.
About ULA
ULA Equipment designs and manufactures ultralight backpacking packs and related gear, cutting and sewing its products in Utah. The range covers framed and frameless backpacks, day and travel bags, duffles, and accessories such as pack covers, hipbelts, straps and stakebags, aimed at thru-hikers and backpackers who prioritise low pack weight without sacrificing durability. Custom pack options are also offered alongside the standard line-up.
The brand sells directly to consumers through its own website, with products organised by category (framed packs, frameless packs, day and travel, duffles, accessories and parts) and supported by sizing guides for torso length and hipbelt fit to help customers choose the right pack. ULA Equipment markets an anniversary edition alongside its regular catalogue, and publishes guidance content such as gear advice for thru-hikers. It positions itself within the ultralight backpacking niche, selling hardgoods built for long-distance trail use.
Search demand
How often people search for ULA by name, month by month (peak month = 100). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Social audience
- Instagram ulaequipment 26,336
- YouTube UlaEquipment 2,880
- Facebook ULAEquipment –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Australia, Canada and the US.
Ecommerce stack
Tools detected on ula-equipment.com. Detection covers common apps and may miss some.
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ULA: common questions
What does ULA sell?
Ultralight backpacking packs and gear made in Utah. Known for: Circuit backpack, Catalyst backpack, Ohm backpack, CDT frameless pack and Dragonfly day/travel packs.
Where is ULA from?
ULA is based in United States.
Where can you buy ULA?
ULA sells through its own online store. Its online store is at ula-equipment.com.
Is ULA growing?
Branded search for ULA is growing over the past year.
What brands are similar to ULA?
Brands similar to ULA in the index include United by Blue, Pa'lante Packs, Gregory and WANDRD.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.