WANDRD
Travel and camera backpacks, slings and bags for photographers and travellers
scale momentum what drives the score WANDRD in the index
In the August 2026 edition, WANDRD ranks #82 of 184 brands overall and #6 of 10 in Travel & Bags. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is declining, and site traffic is growing strongly. Its Momentum score of 48 says the brand is roughly flat overall (50 means flat).
About WANDRD
WANDRD designs backpacks, slings, duffels and accessories aimed at photographers, travellers and everyday carriers who need durable, well-organised gear. The range includes photo and video backpacks such as the PRVKE, travel and everyday backpacks, sling bags like the ROGUE, carryall duffels and a fanny pack, along with camera protection and travel accessories. Products are built around modular storage, weather resistance and features suited to camera equipment and multi-day travel.
The brand sells directly to consumers through its own website, offering a lifetime guarantee, thirty-day returns and free shipping over a stated threshold within the contiguous United States. WANDRD began with a Kickstarter launch of its first bag, the PRVKE, and has since expanded into a wider catalogue of backpacks, slings and travel accessories, continuing to sell primarily online rather than through third-party retail.
Search demand
How often people search for WANDRD by name, month by month (peak month = 100). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is fairly steady through the year.
Social audience
- Instagram wandrd 197,972
- TikTok wandrdgear 3,443
- YouTube WANDRD 10,900
- Facebook wandrdgear –
Followers as shown on each platform, end of August 2026.
Products
- Products in store262
- New in the last 90 days7
- Typical priceUS$64
- Price rangeUS$5 – US$500
From WANDRD's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and Germany.
Ecommerce stack
Tools detected on wandrd.com. Detection covers common apps and may miss some.
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WANDRD: common questions
What does WANDRD sell?
Travel and camera backpacks, slings and bags for photographers and travellers. Known for: PRVKE backpack, ROGUE sling, Carryall Duffel, Transit Travel Backpack and D1 Fanny Pack.
Where is WANDRD from?
WANDRD is based in United States.
Where can you buy WANDRD?
WANDRD sells through its own online store and selected retailers. Its online store is at wandrd.com.
When was WANDRD founded?
WANDRD was founded in 2015.
Who founded WANDRD?
WANDRD was founded by Spencer.
Is WANDRD growing?
Branded search for WANDRD is declining over the past year, and overall the brand is roughly flat.
What brands are similar to WANDRD?
Brands similar to WANDRD in the index include Gregory, Db Journey, Mystery Ranch and Topo Designs.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.