Maven
Direct-to-consumer hunting and birding optics, including binoculars and riflescopes.
scale momentum what drives the score Maven in the index
In the August 2026 edition, Maven ranks #153 of 184 brands overall and #88 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in November and October, and site traffic is steady. Its Momentum score of 52 says the brand is roughly flat overall (50 means flat).
About Maven
Maven Outdoor Equipment Company designs and sells optics for hunters, birders and other outdoor enthusiasts, including binoculars, monoculars, riflescopes, rangefinders and spotting scopes, along with tripods, accessories and outdoor apparel. The company also offers a custom builder tool that lets customers configure their own optics, along with bundles, a demo program and gift cards. Products are sold directly to customers online, without retail intermediaries.
Founded in Wyoming, Maven positions itself as an alternative to established optics brands, emphasising simple designs, quality materials and direct-to-consumer pricing that removes traditional retail markup. Its output spans hunting- and birding-focused optics, including an avian collection, as well as ballistics tools and educational content such as an optics guide and a journal covering outdoor pursuits. The brand markets itself around outdoor identity and craftsmanship rather than through traditional retail channels.
Search demand
How often people search for Maven by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is seasonal, peaking in November and October and lowest in April.
Social audience
- Instagram mavenbuilt 53,529
- YouTube UCxOSLcC_hNu-K6M4lkfGvKA 3,490
- Pinterest mavenbuilt –
- X mavenbuilt –
- Facebook mavenbuilt –
Followers as shown on each platform, end of August 2026.
Products
- Products in store389
- New in the last 90 days3
- Typical priceUS$30
- Price rangeUS$3 – US$2,750
From Maven's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
Tools detected on mavenbuilt.com. Detection covers common apps and may miss some.
Brands like Maven
Inflatable boats, kayaks and paddleboards sold direct to consumers
Compact waterproof binoculars, monoculars and scopes for outdoor use
Backcountry skiing and splitboarding gear made in Utah.
Handbuilt packrafts and paddling gear made in Colorado
Limited-edition skis designed by Jason Levinthal, sold direct to consumers.
Lightweight backpacking tents and shelters for thruhikers and backpackers
Maven: common questions
What does Maven sell?
Direct-to-consumer hunting and birding optics, including binoculars and riflescopes. Known for: Binoculars, Riflescopes, Rangefinders, Spotting scopes and Custom optics builder.
Where is Maven from?
Maven is based in United States.
Where can you buy Maven?
Maven sells through its own online store. Its online store is at mavenbuilt.com.
When was Maven founded?
Maven was founded in 2013.
Who founded Maven?
Maven was founded by Brendon Weaver, Mike Lilygren and Cade Maestas.
Is Maven growing?
Branded search for Maven is steady over the past year, and overall the brand is roughly flat.
What brands are similar to Maven?
Brands similar to Maven in the index include Sea Eagle, Nocs Provisions, Voile and Alpacka Raft.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.