Voile

Voile in the index

In the August 2026 edition, Voile ranks #154 of 184 brands overall and #89 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is growing, with a seasonal peak in July and May, and site traffic is growing strongly. Its Momentum score of 67 says the brand is growing overall (50 means flat).

About Voile

Voile makes backcountry ski touring and splitboarding equipment, including skis, splitboards, telemark and tech bindings, climbing skins, poles, crampons, avalanche shovels and probes, and its well-known Voile Straps. The brand is based in Salt Lake City, Utah, where it manufactures the large majority of its products in-house, keeping design, prototyping and production within the Wasatch Mountains it was built around. Its range serves backcountry skiers and splitboarders who want gear developed and tested in the terrain it is used on.

Voile sells directly to consumers through its own website alongside a wholesale and dealer network, and also supplies pro and dealer channels separately from retail. Products are organised by category such as straps, skis, splitboards, hardware, bindings, skins, poles, crampons and avalanche gear, with softgoods and closeout lines also offered. The company positions itself around domestic manufacturing and small-batch production by a relatively small team, rather than mass output, appealing to users who value locally made, function-first backcountry tools.