Mountain House

Freeze-dried meals for camping, hunting and emergency food storage

Food & Drink United States Wholesale led mountainhouse.com
overall
#50
of 184
Food & Drink
#1
of 2
scale
53.5
12 months · up
momentum
64.3
12 months · down
what drives the score
  • Branded search 66
  • Site traffic 42
  • Social audience 52

0 to 100 on a fixed log scale: every 10x in size adds the same points.

Mountain House in the index

In the August 2026 edition, Mountain House ranks #50 of 184 brands overall and #1 of 2 in Food & Drink. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is growing strongly, and site traffic is growing strongly. Its Momentum score of 64 says the brand is growing overall (50 means flat).

About Mountain House

Mountain House produces freeze-dried food for camping, backpacking, hunting, emergency preparedness and general food storage. The range includes single-serve pouches, larger #10 cans intended for feeding several people, buckets, and multi-day kits, covering breakfasts, entrees, desserts and protein-focused meals, with options for gluten-free, dairy-free and vegetarian diets. Meals are prepared by adding hot water and are positioned for use both outdoors and at home as part of emergency supply planning.

The brand originates from Oregon Freeze Dry, which began freeze-drying food in the 1960s and later supplied military rations before launching Mountain House for civilian adventurers. Its meals have also been used in space missions and mountaineering expeditions, and the company states a long shelf life and a taste guarantee on its products. Mountain House sells directly through its own website, offering build-your-own kits and bundles, alongside distribution through outdoor and retail channels, targeting campers, hunters, overlanders and households preparing for emergencies.

Search demand

How often people search for Mountain House by name, month by month (peak month = 100). Over the past year, demand is growing strongly; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.

Sep 24: 45 Oct 24: 45 Nov 24: 45 Dec 24: 45 Jan 25: 45 Feb 25: 45 Mar 25: 55 Apr 25: 45 May 25: 45 Jun 25: 45 Jul 25: 55 Aug 25: 82 Sep 25: 67 Oct 25: 82 Nov 25: 82 Dec 25: 67 Jan 26: 82 Feb 26: 100 Mar 26: 55 Apr 26: 55 May 26: 55 Jun 26: 55 Jul 26: 55 Aug 26: 67
Mountain House branded search, indexed

Social audience

  • Instagram mtnhouse 96,688
  • TikTok mtnhouse 20,800
  • Facebook MountainHouse –

Followers as shown on each platform, end of August 2026.

Products

  • Products in store109
  • New in the last 90 days9
  • Typical priceUS$24
  • Price rangeUS$3 – US$10,367
Adventure MealsBuild Your Own KitClassicJust in CaseMilitaryPro-Paks

From Mountain House's own online store.

Where it sells

  • Own online storeyes
  • Retailers / stockistsyes
  • Amazonnot found

Its site is most visited in the US, Australia, Canada and the UK.

Ecommerce stack

Tools detected on mountainhouse.com. Detection covers common apps and may miss some.

Email & SMS
Klaviyo
Subscriptions
Recharge
Cross-border
Global-e
Payments
KlarnaAfterpayShop Pay
Tracking
Google Tag Manager
Analytics
Hotjar

Mountain House: common questions

What does Mountain House sell?

Freeze-dried meals for camping, hunting and emergency food storage. Known for: Pouches, #10 Cans, Buckets, Emergency Food Kits and Breakfast Skillet.

Where is Mountain House from?

Mountain House is based in United States.

Where can you buy Mountain House?

Mountain House sells through its own online store and a network of retailers and stockists. Its online store is at mountainhouse.com.

When was Mountain House founded?

Mountain House was founded in 1969.

Is Mountain House growing?

Branded search for Mountain House is growing strongly over the past year, and overall the brand is growing.

What brands are similar to Mountain House?

Brands similar to Mountain House in the index include Peak Refuel, Knockaround, Pelagic and Rad Power Bikes.

Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.