Kurgo

Travel and outdoor gear for dogs, from harnesses to car seat covers

Pets United States Wholesale led kurgo.com
overall
#145
of 184
Pets
#2
of 2
scale
33.0
12 months · down
momentum
44.2
12 months · up
what drives the score
  • Branded search 27
  • Site traffic 25
  • Social audience 49

0 to 100 on a fixed log scale: every 10x in size adds the same points.

Kurgo in the index

In the August 2026 edition, Kurgo ranks #145 of 184 brands overall and #2 of 2 in Pets. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, and site traffic is declining. Its Momentum score of 44 says the brand is roughly flat overall (50 means flat).

About Kurgo

Kurgo makes gear for dogs and their owners who travel and spend time outdoors together. The range includes harnesses for walking and car safety, car seat covers and travel barriers, pet carriers and travel bowls, and outdoor gear such as backpacks, coats, life jackets and running accessories. Products are designed around simplicity and durability, aimed at people who take their dogs hiking, driving and on other adventures.

Search demand

How often people search for Kurgo by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is fairly steady through the year.

Sep 24: 100 Oct 24: 100 Nov 24: 100 Dec 24: 100 Jan 25: 100 Feb 25: 100 Mar 25: 100 Apr 25: 100 May 25: 100 Jun 25: 100 Jul 25: 100 Aug 25: 100 Sep 25: 82 Oct 25: 100 Nov 25: 100 Dec 25: 100 Jan 26: 100 Feb 26: 82 Mar 26: 100 Apr 26: 100 May 26: 100 Jun 26: 100 Jul 26: 100 Aug 26: 100
Kurgo branded search, indexed

Social audience

  • Instagram kurgo 90,737
  • YouTube KurgoProducts 2,940
  • Pinterest kurgoproducts –
  • X kurgo –
  • Facebook KurgoProducts –

Followers as shown on each platform, end of August 2026.

Where it sells

  • Own online storeyes
  • Retailers / stockistsyes
  • Amazonnot found

Its site is most visited in Canada and the US.

Ecommerce stack

Tools detected on kurgo.com. Detection covers common apps and may miss some.

Tracking
Google Tag Manager

Brands like Kurgo

Ruffwear#31
Pets · United States

Outdoor performance gear for dogs, from harnesses to boots
Klymit#144
Sports & Outdoor · United States

Lightweight camping gear including sleeping pads, pillows and travel accessories.
iROCKER#146
Sports & Outdoor · United States

Inflatable stand up paddle boards and water gear sold direct online.
Tarptent#147
Sports & Outdoor · United States

Lightweight backpacking tents and shelters for thruhikers and backpackers
Páramo#143
Apparel · United Kingdom

Weatherproof outdoor clothing for hiking, climbing and mountain activities
Alpacka Raft#148
Sports & Outdoor · United States

Handbuilt packrafts and paddling gear made in Colorado

Kurgo: common questions

What does Kurgo sell?

Travel and outdoor gear for dogs, from harnesses to car seat covers. Known for: Dog harnesses, Car seat covers and travel barriers, Dog backpacks, Dog life jackets and Pet carriers.

Where is Kurgo from?

Kurgo is based in Knoxville, United States.

Where can you buy Kurgo?

Kurgo sells through its own online store and a network of retailers and stockists. Its online store is at kurgo.com.

When was Kurgo founded?

Kurgo was founded in 2003.

Is Kurgo growing?

Branded search for Kurgo is steady over the past year, and overall the brand is roughly flat.

What brands are similar to Kurgo?

Brands similar to Kurgo in the index include Ruffwear, Klymit, iROCKER and Tarptent.

Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.