Ruffwear
Outdoor performance gear for dogs, from harnesses to boots
scale momentum what drives the score Ruffwear in the index
In the August 2026 edition, Ruffwear ranks #31 of 184 brands overall and #1 of 2 in Pets. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, and site traffic is growing strongly. Its Momentum score of 57 says the brand is roughly flat overall (50 means flat).
About Ruffwear
Ruffwear designs outdoor gear for dogs, including harnesses, leashes, collars, boots, packs, life jackets, and apparel intended for activities such as hiking, camping, running, and water sports. Products are built for durability and everyday adventure use, with an emphasis on fit and function for different dog sizes and activities. The brand sells directly to consumers through its own website, offering shopping by product category, activity, or collection, and also works with retail partners and distributors.
Search demand
How often people search for Ruffwear by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is fairly steady through the year.
Social audience
- Instagram ruffwear 467,048
- TikTok ruffweardogs 72,100
- Pinterest ruffwear –
- Facebook ruffwear –
Followers as shown on each platform, end of August 2026.
Products
- Products in store144
- New in the last 90 days11
- Typical priceUS$41
- Price rangeUS$2 – US$200
From Ruffwear's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and Spain.
Ecommerce stack
Tools detected on ruffwear.com. Detection covers common apps and may miss some.
Brands like Ruffwear
Travel and outdoor gear for dogs, from harnesses to car seat covers
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Custom-configured mountain bikes and e-bikes from Germany
Rucksacks, footwear, and apparel built for rucking and endurance training.
Swedish outdoor clothing and equipment for mountains and changing weather.
Ruffwear: common questions
What does Ruffwear sell?
Outdoor performance gear for dogs, from harnesses to boots. Known for: Dog Harnesses, Dog Boots, Float Coat Life Jackets, Dog Leashes and Collars and Dog Apparel.
Where is Ruffwear from?
Ruffwear is based in United States.
Where can you buy Ruffwear?
Ruffwear sells through its own online store and a network of retailers and stockists. Its online store is at ruffwear.com.
Is Ruffwear growing?
Branded search for Ruffwear is steady over the past year, and overall the brand is roughly flat.
What brands are similar to Ruffwear?
Brands similar to Ruffwear in the index include Kurgo, Ortlieb, YT Industries and Propain.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.