Hedley & Bennett
Aprons, knives and kitchen gear for chefs and home cooks.
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Hedley & Bennett is today: #76 of 208 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Hedley & Bennett in the index
In the August 2026 edition, Hedley & Bennett ranks #76 of 208 brands overall and #21 of 61 in Apparel. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in December and November, and site traffic is growing. Its Momentum score of 42 says the brand is declining overall (50 means flat).
About Hedley & Bennett
Hedley & Bennett designs and sells aprons, chef's knives, cookware, kitchen linens and cooking tools for professional chefs and home cooks. The brand began in a professional kitchen, developed alongside working chefs, and has grown into a full range of kitchen gear sold directly to consumers through its own website, with products organised into apron styles, tool sets, cookware, linens and apparel, as well as a range of collaborations with designers, artists and licensed characters.
The brand positions itself around craftsmanship and durability, describing its gear as handcrafted and built to last, with attention to details such as fabric choice, stitching and strap design. Hedley & Bennett sells both direct to individual customers and through bulk and retailer channels, and maintains an active community of chefs and home cooks it refers to as the Apron Squad. Alongside core aprons, the catalogue includes knives, enamelled cookware, cutting boards, kitchen tools and linens, often released in seasonal collections and themed collaborations.
Search demand
How often people search for Hedley & Bennett by name, month by month (peak month = 100). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in December and November and lowest in June.
Social audience
- Instagram hedleyandbennett 368,695
- TikTok hedleyandbennett 720,200
- Pinterest hedleyandbennett –
- Facebook hedleyandbennett –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia and Canada.
Ecommerce stack
Tools detected on hedleyandbennett.com. Detection covers common apps and may miss some.
Brands like Hedley & Bennett
Men's and women's apparel and denim, sold direct online.
Adventure-inspired lifestyle apparel for travel, surf and outdoor pursuits.
Surf and fishing-inspired lifestyle apparel and accessories.
Bamboo-based, sun-protective apparel for men, women and kids.
Affordable sunglasses and eyewear from San Diego
Surf, fishing and western-inspired lifestyle apparel designed in Austin, Texas.
Hedley & Bennett: common questions
What does Hedley & Bennett sell?
Aprons, knives and kitchen gear for chefs and home cooks. Known for: Essential Aprons, Crossback Aprons, Chef's Knives, Enameled Cast Iron Cookware and Kitchen Linens.
Where is Hedley & Bennett from?
Hedley & Bennett is based in United States.
Where can you buy Hedley & Bennett?
Hedley & Bennett sells through its own online store and selected retailers. Its online store is at hedleyandbennett.com.
When was Hedley & Bennett founded?
Hedley & Bennett was founded in 2012.
Who founded Hedley & Bennett?
Hedley & Bennett was founded by Ellen Bennett.
Is Hedley & Bennett growing?
Branded search for Hedley & Bennett is steady over the past year, and overall the brand is declining.
What brands are similar to Hedley & Bennett?
Brands similar to Hedley & Bennett in the index include Outerknown, Roark, Salty Crew and Free Fly Apparel.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.