Cleancult – D2C Ranking & Growth Metrics
Refillable household cleaning products in paper-based packaging.
Last updated · August 2026 edition · method v1.3
Cleancult ranks #303 of 312 D2C brands in the August 2026 edition and #119 of 121 in Home, down 1 place on last month. We estimate Cleancult's revenue is shrinking year on year (high confidence). Branded search is steady over the past year. Among home brands selling refillable cleaning products, its closest competitor is Blueland (#51).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Cleancult is today: #303 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Cleancult's revenue growing?
We estimate Cleancult's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Cleancult growing?
Cleancult's Momentum score is 43.1, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #301 to #303 overall. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Cleancult
Cleancult makes household cleaning products, including hand soaps, dish soap, laundry detergent, cleaning sprays and toilet cleaner, sold through its own website, retail stores and Target. The brand is built around a refill system that pairs reusable aluminium bottles with recyclable paper-based refills, aiming to reduce plastic packaging waste. Its formulas are marketed as free from harsh chemicals, positioning the brand for households seeking everyday cleaning products with more transparent ingredients and less single-use plastic.
Cleancult branded search volume
How often people search for Cleancult by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Cleancult's audience, products and channels
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Cleancult competitors
The home brands closest to Cleancult: same kind of product first, then the nearest in size. See every brand in Home or the full D2C brand rankings.
Plastic-free refillable cleaning products for the home
Refillable, low-plastic laundry and cleaning products sold by subscription
Eco-certified, refillable multipurpose and home cleaning products.
Non-toxic, concentrated cleaning products for the home
Handmade ceramic homewares and lighting from Portland, Oregon
Cleancult vs Blueland
Blueland is the bigger brand (Scale 57.9 against 18.6), while Cleancult is growing faster (Momentum 43 against 39). See Blueland's page.
| August 2026 | Cleancult | Blueland |
|---|---|---|
| Overall rank | #303 | #51 |
| Home rank | #119 | #18 |
| Scale (size) | 18.6 | 57.9 |
| Momentum (growth) | 43.1 | 38.7 |
| Branded search | 23 | 59 |
| Site traffic | 15 | 47 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Cleancult: common questions
What does Cleancult sell?
Refillable household cleaning products in paper-based packaging. Known for: Hand soap, Dish soap, Laundry detergent, Cleaning sprays and Toilet cleaner.
Where is Cleancult from?
Cleancult is based in United States.
Where can you buy Cleancult?
Cleancult sells through its own online store and selected retailers. Its online store is at cleancult.com.
Who founded Cleancult?
Cleancult was founded by Ryan.
Is Cleancult's revenue growing?
We estimate Cleancult's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Cleancult's competitors?
Cleancult's closest competitors in the Home category are Blueland, smol, Koh and Branch Basics.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.