Brightland – D2C Ranking & Growth Metrics
California-made olive oils, vinegars and honey
Last updated · August 2026 edition · method v1.3
Brightland ranks #235 of 366 D2C brands in the August 2026 edition and #6 of 10 in Food & Drink, up 3 places on last month. We estimate Brightland's revenue is shrinking year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in December and November. Among food & drink brands selling olive oil, its closest competitor is Graza (#137).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Brightland is today: #235 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Brightland's revenue growing?
We estimate Brightland's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining sharply year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Brightland growing?
Brightland's Momentum score is 40.8, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining sharply over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Brightland
Brightland makes extra virgin olive oils, vinegars and honeys produced in California, sold directly through its own website. The range includes single-origin and flavoured olive oils, raw vinegars such as balsamic and champagne, pure honey, and kitchen accessories, along with pantry essentials and pizza oil. Products are positioned around ingredient quality and design, with bottles described as artfully crafted using California-grown produce and made with family farmers and local makers.
The brand sells primarily through gift sets and bundles, such as olive oil duos, trios and seasonal sets, aimed at everyday cooking as well as gifting occasions including corporate gifts. Brightland also offers a subscription option for repeat purchases of its oils and vinegars. Its products are shipped within the US, with free shipping offered above a set order threshold, and are also available to find in select physical stores.
Brightland branded search volume
How often people search for Brightland by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in December and November and lowest in September.
Brightland's audience, products and channels
Social audience
- Instagram wearebrightland 207,049
- TikTok wearebrightland 16,600
Also on Pinterest.
Followers as shown on each platform, end of August 2026.
Products
- Products in store44
- New in the last 90 days4
- Typical price28
- Price range1 – 338
From Brightland's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia and the US.
Brightland competitors
The food & drink brands closest to Brightland: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Squeeze-bottle extra virgin olive oils for cooking and finishing.
Freeze-dried meals and snacks for backpacking and camping.
Single-origin spices sourced directly from South Asian farms.
Sichuan chili sauces, chili crisp and noodles inspired by Chengdu street food.
Automatic pour-over style coffee machines for home brewing.
Brightland vs Graza
Graza leads on both size and growth: Scale 49.1 against 38.4, and Momentum 51 against 41. See Graza's page.
| August 2026 | Brightland | Graza |
|---|---|---|
| Overall rank | #235 | #137 |
| Food & Drink rank | #6 | #2 |
| Scale (size) | 38.4 | 49.1 |
| Momentum (growth) | 40.8 | 51.1 |
| Branded search | 30 | 48 |
| Site traffic | 29 | 41 |
| Social audience | 59 | 60 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Brightland: common questions
What does Brightland sell?
California-made olive oils, vinegars and honey. Known for: Extra virgin olive oils, Flavoured olive oil collection, Raw vinegars (balsamic, champagne, chili), Olive oil gift sets and Pure raw honey.
Where is Brightland from?
Brightland is based in United States.
Where can you buy Brightland?
Brightland sells through its own online store and selected retailers. Its online store is at brightland.co.
Is Brightland's revenue growing?
We estimate Brightland's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining sharply year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Brightland's competitors?
Brightland's closest competitors in the Food & Drink category are Graza, Peak Refuel, Diaspora Co. and Fly By Jing.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.