Ceremonia – D2C Ranking & Growth Metrics
Clean haircare rooted in Latin rituals and ingredients
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Ceremonia is new to the index this month, entering at #346 of 522 overall and #32 of 41 in Beauty. On our estimate its revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in April and October. Its closest Beauty competitor is Saie (#157).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Ceremonia is today: #346 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Ceremonia's revenue growing?
We estimate Ceremonia's revenue is shrinking year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ceremonia growing?
Ceremonia's Momentum score is 40.5, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Ceremonia
Ceremonia makes haircare: leave-in conditioners, repair masks, scalp oils, styling gels and scrubs, formulated without silicones or sulfates. Founder Babba Rivera grew up watching her father, a hairdresser in Chile, perform daily scalp and hair rituals, then spent years damaging her own hair with heat and dye before starting the brand in 2020 to repair it. The first product was Aceite de Moska, a scalp oil, and the line draws its ingredients and rituals, such as the Guava and Pequi collections, from Latin heritage. In 2022 Ceremonia became the first Latina-founded hair brand carried nationwide at Sephora.
Ceremonia competitors
The beauty brands closest to Ceremonia: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Clean makeup with sustainable packaging and a carbon net zero pledge
Clean makeup and skincare created by makeup artist Gucci Westman.
Haircare formulas and tools built around wash-day and air-dry routines
Custom-formulated haircare and skincare made to order per customer
Makeup and skincare formulated across skin tones, founded by Deepica Mutyala.
Ceremonia vs Saie
Saie is the bigger brand (Scale 54.4 against 39.2), while Ceremonia is growing faster (Momentum 41 against 34). See Saie's page.
| October 2026 | Ceremonia | Saie |
|---|---|---|
| Overall rank | #346 | #157 |
| Beauty rank | #32 | #18 |
| Scale (size) | 39.2 | 54.4 |
| Momentum (growth) | 40.5 | 33.7 |
| Branded search | 47 | 49 |
| Site traffic | 21 | 37 |
| Social audience | 51 | 81 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ceremonia branded search volume
How often people search for Ceremonia by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in April and October and lowest in August.
Ceremonia's audience, products and channels
Social audience
- Instagram myceremonia 90k
- TikTok myceremonia 21k
- YouTube 241
Also on X and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store67
- New in the last 90 days3
- Typical priceUS$32
- Price rangeUS$5 – US$129
From Ceremonia's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo
- SubscriptionsRecharge
- ReviewsOkendo
- MerchandisingRebuy
- Cross-borderGlobal-e
- PaymentsKlarna, Afterpay, Shop Pay
Tools detected on ceremonia.com; detection covers common apps and may miss some.
Ceremonia: common questions
What does Ceremonia sell?
Clean haircare rooted in Latin rituals and ingredients.
Where is Ceremonia from?
Ceremonia is based in United States.
Where can you buy Ceremonia?
Ceremonia sells through its own online store and selected retailers. Its online store is at ceremonia.com.
When was Ceremonia founded?
Ceremonia was founded in 2020.
Who founded Ceremonia?
Ceremonia was founded by Babba Rivera.
Is Ceremonia's revenue growing?
Our estimate is shrinking year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Ceremonia's competitors?
Ceremonia's closest competitors in the Beauty category are Saie, Westman Atelier, Crown Affair and Prose.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Ceremonia move, or the data as an export? See data & alerts.