D.S. & Durga – D2C Ranking & Growth Metrics
Narrative eau de parfum and candles made in-house in New York
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
D.S. & Durga is new to the index this month, entering at #309 of 522 overall and #28 of 41 in Beauty. On our estimate its revenue is flat year on year (high confidence). Branded search is steady over the past year. Its closest Beauty competitor is Ranavat (#318).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big D.S. & Durga is today: #309 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is D.S. & Durga's revenue growing?
We estimate D.S. & Durga's revenue is flat year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is D.S. & Durga growing?
D.S. & Durga's Momentum score is 51.8, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About D.S. & Durga
D.S. & Durga makes eau de parfum, candles, and body and home products, all formulated and produced in house in New York. David, a self-taught perfumer, builds the scent formulas, while Kavi, a trained architect, develops the visual and narrative world around each fragrance, including liner notes, playlists and imagery. The brand began in a Bushwick apartment and treats each perfume as a kind of fictional landscape built from real-world references in music, nature and design, rather than a conventional seasonal collection. It runs flagship stores in Brooklyn, Nolita, Madison Ave, Silver Lake and Venice.
D.S. & Durga competitors
The beauty brands closest to D.S. & Durga: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Ayurvedic-inspired skincare and haircare built around saffron and bakuchi formulas
Smart home and car fragrance diffusers with an app-controlled scent library
Vegan eau de parfums, body mists and fragrance oils from Brooklyn
Perfumes, candles and body care built on botanical scent traditions.
Ingredient-led body, hair and deodorant care for everyday use
D.S. & Durga vs Ranavat
D.S. & Durga leads on both size and growth: Scale 42.5 against 42.1, and Momentum 52 against 48. See Ranavat's page.
| October 2026 | D.S. & Durga | Ranavat |
|---|---|---|
| Overall rank | #309 | #318 |
| Beauty rank | #28 | #29 |
| Scale (size) | 42.5 | 42.1 |
| Momentum (growth) | 51.8 | 47.6 |
| Branded search | 45 | 31 |
| Site traffic | 30 | 32 |
| Social audience | 54 | 66 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
D.S. & Durga branded search volume
How often people search for D.S. & Durga by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is fairly steady through the year.
D.S. & Durga's audience, products and channels
Social audience
- Instagram dsanddurga 138k
Also on Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store96
- New in the last 90 days1
- Typical price225
- Price range18 – 500
From D.S. & Durga's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, the UK and the US.
D.S. & Durga: common questions
What does D.S. & Durga sell?
Narrative eau de parfum and candles made in-house in New York.
Where is D.S. & Durga from?
D.S. & Durga is based in Brooklyn, United States.
Where can you buy D.S. & Durga?
D.S. & Durga sells through its own online store and selected retailers. Its online store is at dsanddurga.com.
Is D.S. & Durga's revenue growing?
Our estimate is flat year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are D.S. & Durga's competitors?
D.S. & Durga's closest competitors in the Beauty category are Ranavat, Pura, Ellis Brooklyn and Maison Louis Marie.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like D.S. & Durga move, or the data as an export? See data & alerts.