Ellis Brooklyn – D2C Ranking & Growth Metrics
Vegan eau de parfums, body mists and fragrance oils from Brooklyn
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Ellis Brooklyn is new to the index this month, entering at #274 of 522 overall and #27 of 41 in Beauty. On our estimate its revenue is flat year on year (high confidence). Branded search is growing over the past year. Its closest Beauty competitor is Maison Louis Marie (#271).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Ellis Brooklyn is today: #274 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Ellis Brooklyn's revenue growing?
We estimate Ellis Brooklyn's revenue is flat year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ellis Brooklyn growing?
Ellis Brooklyn's Momentum score is 56.1, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Ellis Brooklyn
Ellis Brooklyn makes eau de parfums, perfume mists, body oils, fragrance oils and scented candles, sold in full and travel sizes alongside discovery sets. Its founder spent over a decade writing about beauty and fashion for the New York Times Style section before starting the line in 2015, building scents around everyday memories rather than abstract concepts. The brand was among the first to market itself as 'clean' fragrance but has since dropped that word, saying it's undefined and can mislead; it now explains ingredient choices directly instead. Formulas are vegan and cruelty-free.
Ellis Brooklyn competitors
The beauty brands closest to Ellis Brooklyn: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Perfumes, candles and body care built on botanical scent traditions.
Ingredient-led body, hair and deodorant care for everyday use
Plant-based, clinically tested serums, face oils and moisturizers.
Haircare formulas and tools built around wash-day and air-dry routines
Narrative eau de parfum and candles made in-house in New York
Ellis Brooklyn vs Maison Louis Marie
Maison Louis Marie is the bigger brand (Scale 45.0 against 44.8), while Ellis Brooklyn is growing faster (Momentum 56 against 54). See Maison Louis Marie's page.
| October 2026 | Ellis Brooklyn | Maison Louis Marie |
|---|---|---|
| Overall rank | #274 | #271 |
| Beauty rank | #27 | #26 |
| Scale (size) | 44.8 | 45.0 |
| Momentum (growth) | 56.1 | 54.1 |
| Branded search | 46 | 48 |
| Site traffic | 32 | 35 |
| Social audience | 58 | 54 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ellis Brooklyn branded search volume
How often people search for Ellis Brooklyn by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Ellis Brooklyn's audience, products and channels
Social audience
- Instagram ellisbrooklyn 143k
- TikTok ellisbrooklynofficial 70k
- YouTube ellisbrooklyn 1.1k
Also on Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store133
- New in the last 90 days15
- Typical price55
- Price range5 – 195
From Ellis Brooklyn's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Ellis Brooklyn: common questions
What does Ellis Brooklyn sell?
Vegan eau de parfums, body mists and fragrance oils from Brooklyn.
Where is Ellis Brooklyn from?
Ellis Brooklyn is based in United States.
Where can you buy Ellis Brooklyn?
Ellis Brooklyn sells through its own online store and selected retailers. Its online store is at ellisbrooklyn.com.
When was Ellis Brooklyn founded?
Ellis Brooklyn was founded in 2015.
Is Ellis Brooklyn's revenue growing?
Our estimate is flat year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Ellis Brooklyn's competitors?
Ellis Brooklyn's closest competitors in the Beauty category are Maison Louis Marie, Nécessaire, True Botanicals and Crown Affair.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Ellis Brooklyn move, or the data as an export? See data & alerts.