Farer – D2C Ranking & Growth Metrics
British-designed, Swiss-made watches across dive, pilot, chronograph and world-timer collections
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Farer is new to the index this month, entering at #233 of 522 overall and #85 of 142 in Apparel. On our estimate its revenue is growing year on year (high confidence). Branded search is growing over the past year. Its closest Apparel competitor is Christopher Ward (#46).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Farer is today: #233 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Farer's revenue growing?
We estimate Farer's revenue is growing year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Farer growing?
Farer's Momentum score is 60.7, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Farer
Farer designs watches in London and has them made by Swiss manufacturing partners, covering dive, chronograph, GMT, pilot and world-timer models in colourful, textured finishes drawn from what it calls the halcyon era of watchmaking. Launched in 2015, the company sells more than 40 models across over a dozen collections, each a reworking of a classic watch genre rather than a straight reissue. Every watch carries a five-year movement guarantee, and Farer sells only through its own site, which it uses to justify fixed pricing with no discounting.
Farer competitors
The apparel brands closest to Farer: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
English-designed mechanical watches, handbuilt at the brand's own atelier in Switzerland.
Personalized fine jewelry spanning charms, tennis bracelets, chains and bridal rings.
Surf-inspired boardshorts, wetsuits and apparel for men, women and kids.
Slogan-free, color-based basics for babies and kids
Running clothing and shoes built around a Scandinavian design ethos
Farer vs Christopher Ward
Christopher Ward leads on both size and growth: Scale 67.6 against 47.0, and Momentum 63 against 61. See Christopher Ward's page.
| October 2026 | Farer | Christopher Ward |
|---|---|---|
| Overall rank | #233 | #46 |
| Apparel rank | #85 | #23 |
| Scale (size) | 47.0 | 67.6 |
| Momentum (growth) | 60.7 | 62.6 |
| Branded search | 46 | 79 |
| Site traffic | 43 | 62 |
| Social audience | 53 | 61 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Farer branded search volume
How often people search for Farer by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Farer's audience, products and channels
Social audience
- Instagram FarerUniversal 131k
- YouTube 4k
Also on Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store87
- New in the last 90 days1
- Typical price1,375
- Price range68 – 1,895
From Farer's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Australia, Canada and Spain.
Farer: common questions
What does Farer sell?
British-designed, Swiss-made watches across dive, pilot, chronograph and world-timer collections.
Where is Farer from?
Farer is based in London, United Kingdom.
Where can you buy Farer?
Farer sells through its own online store and selected retailers. Its online store is at farer.com.
When was Farer founded?
Farer was founded in 2015.
Is Farer's revenue growing?
Our estimate is growing year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Farer's competitors?
Farer's closest competitors in the Apparel category are Christopher Ward, Kinn, Vissla and Primary.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Farer move, or the data as an export? See data & alerts.