Fly By Jing – D2C Ranking & Growth Metrics
Sichuan chili sauces, chili crisp and noodles inspired by Chengdu street food.
Last updated · August 2026 edition · method v1.3
Fly By Jing ranks #211 of 366 D2C brands in the August 2026 edition and #5 of 10 in Food & Drink, up 7 places on last month. We estimate Fly By Jing's revenue is growing year on year (high confidence). Branded search is growing over the past year, with a seasonal peak in December and February. Among food & drink brands selling Sichuan chili sauces, its closest competitor is Omsom (#326).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Fly By Jing is today: #211 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Fly By Jing's revenue growing?
We estimate Fly By Jing's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Fly By Jing growing?
Fly By Jing's Momentum score is 58.1, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and growing strongly over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Fly By Jing
Fly By Jing makes Sichuan-style condiments and noodles, including chili sauces, chili crisp, and sauces, aimed at home cooks who want to recreate the bold flavours of Chengdu street food. The brand was founded in 2018 by Jing, who draws on her hometown's hole-in-the-wall "fly restaurants" for inspiration, and has since expanded into noodles, merchandise, gift sets and seasonal items such as advent calendars.
Fly By Jing branded search volume
How often people search for Fly By Jing by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are growing strongly. Demand is seasonal, peaking in December and February and lowest in April.
Fly By Jing's audience, products and channels
Social audience
- Instagram flybyjing 143,588
- TikTok flybyjing 27,200
Followers as shown on each platform, end of August 2026.
Products
- Products in store32
- New in the last 90 days1
- Typical price43
- Price range5 – 175
From Fly By Jing's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the UK and the US.
Fly By Jing competitors
The food & drink brands closest to Fly By Jing: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Asian-inspired cooking sauces and instant noodles for home cooks
California-made olive oils, vinegars and honey
Freeze-dried meals for camping, hunting and emergency food storage
Freeze-dried meals and snacks for backpacking and camping.
Single-origin spices sourced directly from South Asian farms.
Fly By Jing: common questions
What does Fly By Jing sell?
Sichuan chili sauces, chili crisp and noodles inspired by Chengdu street food. Known for: Sichuan Chili Crisp, Chili sauces, Noodles, Gift sets and Advent calendars.
Where is Fly By Jing from?
Fly By Jing is based in United States.
Where can you buy Fly By Jing?
Fly By Jing sells through its own online store and selected retailers. Its online store is at flybyjing.com.
When was Fly By Jing founded?
Fly By Jing was founded in 2018.
Who founded Fly By Jing?
Fly By Jing was founded by Jing.
Is Fly By Jing's revenue growing?
We estimate Fly By Jing's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Fly By Jing's competitors?
Fly By Jing's closest competitors in the Food & Drink category are Omsom, Brightland, Mountain House and Peak Refuel.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.