Weston – D2C Ranking & Growth Metrics
Snowboards, splitboards and skis for backcountry and resort riding.
Last updated · August 2026 edition · method v1.2
Weston ranks #305 of 312 D2C brands in the August 2026 edition and #108 of 111 in Sports & Outdoor, up 1 place on last month. We estimate Weston's revenue is shrinking year on year (medium confidence). Branded search is declining sharply over the past year, with a seasonal peak in January and November. Among sports & outdoor brands selling snowboards, its closest competitor is Jones (#160).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Weston is today: #305 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Weston's revenue growing?
We estimate Weston's revenue is shrinking year on year (medium confidence). Weston's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Weston growing?
Weston has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining sharply over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #268 to #305 overall. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Weston
Weston is a US-based brand making snowboards, splitboards, skis, bindings and skins for backcountry and resort riding, sold direct-to-consumer through its own website alongside dealer stores. The catalogue also includes apparel and accessories, plus guidebooks aimed at riders planning backcountry trips. Products are built around board and ski technology that the brand details on its site, positioning Weston as a specialist maker of snow sports equipment rather than a general outdoor apparel label.
Beyond hardware, Weston presents itself as a resource for backcountry education, offering a structured learning path, packing lists, guided courses and events such as a splitboard festival, alongside a blog and buying guides. The brand frames its community as the 'Weston Family' and discusses sustainability as part of its identity. It sells through its own online store with free shipping on full-price US orders above a threshold, as well as through third-party dealers listed on its site.
Weston branded search volume
How often people search for Weston by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in January and November and lowest in June.
Weston's audience, products and channels
Social audience
- Instagram westonbackcountry 25,871
- YouTube westonbackcountry 1,220
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store122
- New in the last 90 days5
- Typical priceUS$35
- Price rangeUS$0 – US$1,349
From Weston's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
Tools detected on westonbackcountry.com; detection covers common apps and may miss some.
Weston competitors
The sports & outdoor brands closest to Weston: same kind of product first, then the nearest in size. See every brand in Sports & Outdoor or the full D2C brand rankings.
Snowboards, splitboards, bindings and outerwear for backcountry riding
Splitboard bindings, crampons and touring accessories made in Montana
Freeride and all-mountain skis for performance-focused skiers.
Skier-designed all-mountain, freeride and touring skis made in Canada.
Outdoor gear for camping and adventure, sold direct to consumers.
Weston: common questions
What does Weston sell?
Snowboards, splitboards and skis for backcountry and resort riding. Known for: Splitboards, Snowboards, Skis, Bindings and skins and Backcountry guidebooks.
Where is Weston from?
Weston is based in United States.
Where can you buy Weston?
Weston sells through its own online store and selected retailers. Its online store is at westonbackcountry.com.
Is Weston's revenue growing?
We estimate Weston's revenue is shrinking year on year (medium confidence). Weston's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Weston's competitors?
Weston's closest competitors in the Sports & Outdoor category are Jones, Spark R&D, Majesty Skis and 4FRNT Skis.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.