Act+Acre – D2C Ranking & Growth Metrics
Scalp-focused hair care made with a patented cold-processed, heat-free formulation technique.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Act+Acre is new to the index this month, entering at #400 of 522 overall and #37 of 41 in Beauty. On our estimate its revenue is flat year on year (high confidence). Branded search is steady over the past year. Its closest Beauty competitor is Nécessaire (#268).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Act+Acre is today: #400 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Act+Acre's revenue growing?
We estimate Act+Acre's revenue is flat year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Act+Acre growing?
Act+Acre's Momentum score is 45.0, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Act+Acre
Act+Acre makes scalp-focused hair care: serums, treatments, shampoos and styling tools built around what it calls Cold Processed® formulation. Founder Helen Reavey, a hairstylist from Ireland, developed the technique with her husband to extract plant-based ingredients like seed oils without heat, which the brand says preserves nutrients that heat-based processing can diminish. The approach also uses less energy in production. Signature products include the Stem Cell Scalp Serum and Stem Cell System, formulated for scalp and follicle health rather than hair alone, alongside lines for hydration, oil control and thickening.
Act+Acre competitors
The beauty brands closest to Act+Acre: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Ingredient-led body, hair and deodorant care for everyday use
Vegan, plant-based deodorants and body care made in California
Nano-hydroxyapatite toothpaste and oral care for adults and kids
Aluminium-free deodorant and scented body care from Los Angeles
Forest-infused skincare, deodorant and body care made in Vermont
Act+Acre vs Nécessaire
Nécessaire is the bigger brand (Scale 45.3 against 34.7), while Act+Acre is growing faster (Momentum 45 against 44). See Nécessaire's page.
| October 2026 | Act+Acre | Nécessaire |
|---|---|---|
| Overall rank | #400 | #268 |
| Beauty rank | #37 | #25 |
| Scale (size) | 34.7 | 45.3 |
| Momentum (growth) | 45.0 | 43.9 |
| Branded search | 24 | 36 |
| Site traffic | 29 | 41 |
| Social audience | 54 | 61 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Act+Acre branded search volume
How often people search for Act+Acre by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Act+Acre's audience, products and channels
Social audience
- Instagram actandacre 139k
Also on Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store48
- New in the last 90 days2
- Typical priceUS$52
- Price rangeUS$10 – US$2,000
From Act+Acre's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- SubscriptionsRecharge
- ReviewsOkendo
- Customer serviceGorgias, Zendesk
- PaymentsKlarna, Afterpay, Shop Pay
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale, Hotjar
Tools detected on actandacre.com; detection covers common apps and may miss some.
Act+Acre: common questions
What does Act+Acre sell?
Scalp-focused hair care made with a patented cold-processed, heat-free formulation technique.
Where is Act+Acre from?
Act+Acre is based in United States.
Where can you buy Act+Acre?
Act+Acre sells through its own online store and selected retailers. Its online store is at actandacre.com.
Who founded Act+Acre?
Act+Acre was founded by Helen Reavey.
Is Act+Acre's revenue growing?
Our estimate is flat year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Act+Acre's competitors?
Act+Acre's closest competitors in the Beauty category are Nécessaire, Corpus, Boka and Salt & Stone.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Act+Acre move, or the data as an export? See data & alerts.