Bokksu – D2C Ranking & Growth Metrics
Subscription boxes of authentic Japanese snacks and candy
Last updated · August 2026 edition · method v1.3
Bokksu ranks #190 of 390 D2C brands in the August 2026 edition and #7 of 18 in Food & Drink, down 6 places on last month. We estimate Bokksu's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in December and November. In Food & Drink, its closest competitor is Mountain House (#188).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Bokksu is today: #190 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Bokksu's revenue growing?
We estimate Bokksu's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Bokksu growing?
Bokksu's Momentum score is 30.3, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining sharply over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Bokksu
Bokksu sells a subscription box of Japanese snacks and candy, sourced from small, often family-run makers in Japan and delivered monthly to subscribers. Alongside the core snack box, the brand offers a boutique range of specialty and gourmet gifts made and shipped from Japan, gift cards, corporate gifting options, and an online Asian grocery store carrying pantry items, frozen foods and beverages. Subscriptions can be taken for varying lengths of time, with added extras offered to longer-term subscribers.
Bokksu competitors
The food & drink brands closest to Bokksu: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Freeze-dried meals for camping, hunting and emergency food storage
Calming sparkling drinks, powders and alcohol-free mocktails with adaptogens
Premium tinned seafood including salmon, tuna, sardines and mussels
Refrigerated chocolate and PB&J snack bars made in Montreal
Heirloom corn, masa harina and Mexican kitchen essentials
Bokksu vs Mountain House
Mountain House leads on both size and growth: Scale 45.0 against 44.8, and Momentum 44 against 30. See Mountain House's page.
| August 2026 | Bokksu | Mountain House |
|---|---|---|
| Overall rank | #190 | #188 |
| Food & Drink rank | #7 | #6 |
| Scale (size) | 44.8 | 45.0 |
| Momentum (growth) | 30.3 | 44.3 |
| Branded search | 34 | 42 |
| Site traffic | 36 | 42 |
| Social audience | 67 | 52 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Bokksu branded search volume
How often people search for Bokksu by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in December and November and lowest in July.
Bokksu's audience, products and channels
Social audience
- Instagram bokksu 209,728
- TikTok bokksu 260,600
- YouTube Bokksu 7,710
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store14
- New in the last 90 days1
- Typical priceUS$15
- Price rangeUS$1 – US$5,000
From Bokksu's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, the Netherlands and the US.
Ecommerce stack
- Email & SMSAttentive
- ReviewsYotpo
- Customer serviceGorgias
- TrackingGoogle Tag Manager
Tools detected on bokksu.com; detection covers common apps and may miss some.
Bokksu: common questions
What does Bokksu sell?
Subscription boxes of authentic Japanese snacks and candy. Known for: Bokksu Snack Box subscription, Bokksu Boutique gourmet gifts, Gift cards and corporate gifts, Asian grocery essentials and Themed seasonal snack boxes.
Where is Bokksu from?
Bokksu is based in United States.
Where can you buy Bokksu?
Bokksu sells through its own online store and selected retailers. Its online store is at bokksu.com.
Is Bokksu's revenue growing?
We estimate Bokksu's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Bokksu's competitors?
Bokksu's closest competitors in the Food & Drink category are Mountain House, Recess, Fishwife and Mid-Day Squares.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.